It’s football, and it’s women’s
#58 On the International Women’s Day, I had the chance to attend the It’s football, and it’s women’s seminar that took place at FC Barcelona. A constructive and encouraging event that the club organised to give women’s football more visibility. In this post, I would...
Making an authentic difference
#57 Many of us want to push for equality through sport. Many of us believe in the power of women’s football to build a better society. But, how authentic are you being to your beliefs, worldview and closest environment? In my opinion, that’s the hard and exciting...
10 reasons to convince women’s football sponsors
#56 Finding good reasons to attract sponsors to women’s football can seem a big job, but there are actually powerful benefits to get any brand involved. Ahead of today’s International Womens Day, Stanley Tools together with FC Barcelona announced their new partnership...
From Cyprus to the world
#55 From 26th February to 8th March, Cyprus hosts an international football tournament for women’s national teams worldwide. It has been held annually since 2008. Definitely not an easy job in women’s football. National associations from countries as Italy, Spain,...
Less but bigger partners
#54 Less but bigger partners It’s a matter of return of time, effort and dedication from the marketing team and others involved. Optimising time and effort, probably the most valuable resources, leads to more profitability in many senses. When I worked as Marketing...
Sports industry trends for 2018
#53 The big consultancy firm Deloitte recently released its sports industry trends report for present year 2018. What can we apply to women’s football? The content of the study is build in the areas of fan safety, ticket packaging, millennials, blockchain,...
Optimise the learning process
#52 According to TED speaker Eduardo Briceño, in order to get better at the things we care about, we need to work either on the performance and the learning zone. We dedicate a lot of time to work, perform and get results but, how much time do you save for improving...
5 characteristics of a powerful story
#51 In a previous post, we saw the importance of stories to connect with fans, brands and media. The so-called storytelling as central tool for making a positive impact through marketing. What is marketing? In my opinion, marketing means causing a positive impact in...
Consistency, relevance and agility
#50 Why some clubs perform better than others in digital? Why some brands as All Blacks have 80% of their fan base overseas? There’s not neither a magic formula to achieve that nor a valid answer for everything. Nevertheless, there are some ingredients and principles...
2 trends to engage in digital marketing
#49 ¿What opportunities await women’s football in digital marketing? Yesterday I had the chance to be back at the conferences of 4 Years From Now, is an integrated event and congress that takes place at Fira Barcelona and part of Mobile World Congress. I attended 2...
4 stages of a sports marketing plan
#48 There are many valid models, many ways. In the end, what it matters if you reach your goal following your values and principles. In marketing, you might hear that the only valid option is to offer a brilliant product that doesn’t need marketing, or following the...
Let’s adopt start-up mindset
#47 As part of the Mobile World Congress, 4 Years From Now is an integrated event and congress that takes place at Fira Barcelona. It’s a set of stands, conferences, activities, networking and opportunities for start-ups to grow their business. Yesterday, I had the...
Brand impact, your best ally
#46 Knowing how valuable is associating with your brand or, in other words, knowing what you can offer to attract investment. Companies have much more sponsorship proposals on the table and, commonly, far less money t o invest. How to get to be part of their marketing...
17 ideas to increase fan attendance
#45 Creativity to offer fans a special experience, one of the biggest opportunities in women’s football. Here are some suggestions: Donation or giveaway from sponsors’ products Healthy corner. Quick test and tips about physical condition Nutrition corner. Eating...
3 learnings in women’s football marketing
#44 I have been lucky enough to be involved in many projects within women’s football, from tournament organisation, participation in congress and events, athletes brand management, market research or as a fan. In this article, I would like to provide 3 personal...
What is your website for?
#43 Internet appears. Websites are created. We all should have a website. Most of all have a website, yet many of us don’t know why. What is our purpose for having (or not) a website? From a club, agency, athlete or tournament perspective, we should have a website if...
How much it costs every client?
#42 We spend time, money and effort to attract new sponsors, spectators to come to the game, followers, memberships, among others. But, have you ever calculated if that investment will be profitable during the entire life of a client? Do you know which kind of clients...
Take care about your image on TV
#41 Last weekend I attended the game between FC Barcelona Women and Athletic Club at Miniestadi. The ‘lionesses’ defeated the Catalan, their first lost game of the season. A total of 622 fans gathered at the stadium. I have always been curious about how...