3 challenges to make the jump in 2018
#38 Act today, everyday, to obtain the best results tomorrow. Effort, yes, but also positive change. As sports marketers, understanding how the different stakeholders in the women’s football industry interact is an obligation, as well as the many existent...
Learning from the best in Social Media
#37 368 players from 16 different countries in Europe to determine who get the best results in social media and what we can learn from them. With this goal, the research Players and Social Media 2018 has been carried out, from which the following conclusions can be...
The fans, the axis of marketing
#36 Like in most sports, women’s football would make no sense without a social fan base that can be described as a family wanting to be taken cared of. In Spain, more than 1.5 million followers pay close attention to how the Liga Iberdrola advances every...
They will listen if they like you
#35 As managers in clubs, athletes or professionals in women’s football, are we selling thinking about our clients or our bank account? In the short run, you will be able to convince almost anyone to try your product or service, however they will not probably...
The numbers of women’s football in Europe
#34 The fact that women’s football is growing and it has a great potential to go is as obvious as interesting. Especially, it brings a big opportunity for women’s football marketing professionals. In this article, I would like to offer you the main numbers...
4 steps to seduce sponsors
#33 If there is not money to buy good players, we cannot have a good team and, consequently, we can’t gather lots of fans at the stadium and sponsors run away from us. Breaking this negative vicious circle is hard. The good news is that if we do it, it is...
“We are in the business of quality football and development”
#32 Nurturing athletes and leaders. Under this commitment, Lucy Mills seeks to empower girls to make a positive impact beyond women’s football. From Ghana to Denmark, from the opportunity to educate and inspire girls at Right to Dream Football Academy to establish a...
“We need to work on the social and educational areas”
#31 Tireless engine of inspiration and change through women’s football. The story of Evelina Cabrera, born in Argentina, is characterised by her fighting spirit and her priceless social contribution through sport. President of Argentinian Women’s Football...
Football for Equality: Women’s Euro Marketing
#30 We are all equality. Under this tagline, the 1st edition of Foro Fútbol Para la Igualdad took place last weekend in Mallorca island. Mixed teams games, freestyle football and talks completed 3 days of claim for equality and women’s football support. Among...
The ‘gunners’, social media champions in Europe
#29 The European social media networks have a dominant English personality. If social media ranking provided teams with points, Arsenal Women would be the champion of the last 2016-17 season with 5.5M followers. Following the analysis of the main clubs and leagues in...
More experience, less promotion
#28 It does not generate enough interest. It is hard to watch women’s football matches on TV. Or, fans barely come to games. They might be excuses or truth, but women’s football needs to grow to achieve profitability. As Seth Godin, a distinguished...
“It is a huge amount of work, but you get so much in return”
#27 During the WEURO 2017, Esther Huijsmans was one of the key pillars to ensure the successful development of the tournament in Breda. As Venue Manager, she not only had to make sure that all kinds of operations were run smoothly but also to act as a connector among...
FC Barcelona Women’s Camp: Social Media Workshop
#26 In the first edition of FC Barcelona Women’s Camp 2017, held in Barcelona during August, I had the opportunity to lead a workshop with the 30 enrolled players. At the Camp, the girls, between 12 and 17 years old, had the chance to know and learn about the FC...
Analysis Benchmark Top Leagues
#25 The public sector, airlines and insurance companies lead the sponsoring leading fields. The English league triumphs in social networks, just as Nike does in technical sponsorship. These are the 3 main conclusions of the Benchmark 2016-17 of the 4 major leagues in...
“We hope this to begin a change of mentality”
#24 Ana Llompart, born in Palma de Mallorca, is one of the coordinators of Foro Fútbol Para la Igualdad (“Football For Equality”). This congress will be organised with the aim of giving visibility and support to women’s football. It will take place...
My 3 learnings from WEURO 2017
#23 More than 120 hours spread over 17 days contributing to the successful development of WEURO 2017 in the town of Breda. In this post I will share my 3 most valuable learnings from my experience as an assistant to the UEFA marketing team. 1. Marketing, the center of...
The Clean Site Principle sets the pass in Marketing
#22 Under the Clean Site Principle, the UEFA marketing team located in Breda has been working to make all visual elements comply with the established rights. It would be useless to sign sponsorship deals with brands such as Adidas or Carlsberg and, during match days,...
The Youth Programmes, the essential protagonists
#21 During the WEURO 2017, the so-called ‘Youth Programs’ occupy a relevant position on UEFA’s marketing agenda. These initiatives pursue two different objectives. On the one hand, offering the participating children a unique experience to live the...