Possibility is taken, not given.
In our hands is an opportunity to make things better by connecting sport to what matters to us.
Today, from the commercial division, helping to grow the digital and sponsorship business of the Brazilian Football Confederation (CBF). In a declining industry, we signed strategic deals in women’s football and blockchain with the leading brands Neoenergia and Bitci.com.
Previously, as a sports marketing consultant, I led FC Barcelona, Real Madrid and NWSL female players to sign sponsors such as YoPRO (Danone), Secret (P&G), InnJoo and Nintendo, and to increase digital engagement by 150%. Formerly, I worked at the UEFA Women’s Euro, grew the commercial area at the football club Nàstic and attracted the first title sponsor for the European FIA Rally Costa Brava.
Teacher in the ESIC Master in Sports Marketing and speaker in a workshop for Saudi Pro League clubs in Riyadh, Saudi Arabia. 300 articles and 7 ebooks on women‘s football and collaborated with top media outlets as Eurosport and Mundo Deportivo.
Let’s build brands to be proud of.