Xavi Bové
Xavi Bové

Possibility is taken, not given. We can make things better by connecting sport to what matters to us.

Data-driven, business-oriented and highly curious executive with 8 years of experience in the sports marketing industry. Embracing the exciting challenge of making sport more human with technology.

Today, from the Commercial Division, helping to grow the sponsorship and digital business of the Brazilian Football Confederation (CBF) for the men’s and women’s national teams, leagues and competitions. In a declining industry, CBF signed strategic deals with leading brands Neoenergia, Bitci, Free Fire and Kwai.

Previously, as a sports marketing specialist, I led FC Barcelona, Real Madrid and NWSL female players to sign sponsors such as YoPRO (Danone), Secret (P&G), InnJoo and Nintendo, and to increase digital engagement by 150%. Formerly, I worked at the UEFA Women’s Euro, grew the commercial area at the football club Nàstic and attracted the first title sponsor for the European FIA Rally Costa Brava.

Blog author with +600 subscribers from 25 countries and teacher in the ESIC Sports Marketing Master. Collaborated with Eurosport and Mundo Deportivo for FIFA WWC 2019.

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