Hi there, I’m Xavi Bové, Sports Marketing Consultant.
I believe in a sport where brands can inspire positive change.
My mission, creating meaningful brands with optimism, creativity and curiosity. After developing the marketing and commercial area at Nàstic, I led the European rally, the FIA Rally Costa Brava, to sign its first-ever title sponsor.
A global equality movement emerged to empower women in sport, I decided to play an active role with my first steps at the UEFA Women’s Euro 2017. As a sports marketing consultant, I led the Costa Rican all-time top scorer and Portland Thorns footballer, ‘Rocky’ Rodriguez, to increase her engagement by 150% and attract a partnership with Secret by P&G. I helped the sports marketing agency B-Engaged, which represents players of FC Barcelona and Real Madrid, to grow the commercial value of their athletes. Appointed Venue Marketing Manager for UEFA Euro 2020 in San Mamés, Bilbao.
To help unemployed people in 2020, I created Mission Job, a free course with ten online sessions. Teacher in the ESIC Master in Sports Marketing and delivered a Football Business workshop for the Saudi Pro League. 300 articles on women’s football for over 15k aggregated readers worldwide and collaborated with top media outlets as Eurosport and Mundo Deportivo.
I speak Catalan, Spanish, English, Portuguese and currently learning French. Proud fan and minority shareholder of Lewes FC, first and only club in the world where women are paid the same as the men.
Let’s build a brand to be proud of.