#44
I have been lucky enough to be involved in many projects within women’s football, from tournament organisation, participation in congress and events, athletes brand management, market research or as a fan.
In this article, I would like to provide 3 personal learnings and, hopefully useful, for women’s football marketing management.
- Differences in a different sport. We commonly look at what makes women’s football unique, as its values or message like sacrifice. However, beyond obvious differences like the ones existing between American or European women’s football, each country, competition, tournament or athlete is a world itself. Endless different stories, ideas, fans or brands, and all could be sharing the same dressing room.
- There is room for marketing. Each one at its own pace, there is a great potential for growth to improve little by little in a market that eventually seems more profitable. There are already more TV channels broadcasting games, some players are already known on the streets, some of them getting paid more by sponsors than clubs. Let’s learn from who leads the way and adapt it to our own reality.
- Global mindset, local action. Women’s sport can be the epicentre of many points of view and opinions about topics as politics, work, equality, society or education. Aligning with the worldview of our fans or followers is key to connect with them. But, let’s act locally, with a focus set on our closest environment. A focus that allow us to grow from the ones that trust us towards where our brand can make an impact.
Are you willing to share your main learnings to enrich this content? I invite you to leave a comment with what is very valuable for you.