#45
Creativity to offer fans a special experience, one of the biggest opportunities in women’s football. Here are some suggestions:
- Donation or giveaway from sponsors’ products
- Healthy corner. Quick test and tips about physical condition
- Nutrition corner. Eating healthy habits and practices
- “Selfie photocall” with a #hashtag campaign to access to prizes
- “Sponsor challenge”. Digital interaction in social media with specific content
- Interviews to fans in the stadium to share in social media
- Post box. Chance for fans to leave a letter for their favourite player
- Handing “cheering” elements like inflatable bars and big hands
- Big wall with the team official photography to take pictures
- Big wall to write motivational messages to the team
- Giant table football with fans before the match
- Official foodtrucks with different kinds of gastronomy
- Music bands at half-time
- Drawing and painting contest for kids
- Official club’s magazine distribution
- Match pool associated to sponsors giveaways
- Access to VIP area to enjoy the game for season ticket holders on their birthday
Some ideas that can be applied to increase fan attendance. What do you do to make your team feel supported by fans?