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Marketing Fútbol Femenino

Xavi’s blog

Rethinking Sports Marketing.

Sports marketing executive with ten years of experience in Strategy, Revenue and Activation.

Investing USD 7M in a Super Bowl ad

Was it worth investing USD 7 million for a 30-second ad during the LVIII Super Bowl? While advertisers’ marketing departments prepare to prove a good result from Sunday, let’s reflect on its value for brands. The Super Bowl, as the World Cup or Formula 1 GP, needs to...

The language gap

In the last post the other side of the table, I shared some lessons learned about marketing partnerships from a sponsor perspective. On this one, the objective is to discuss how the interaction with potential sponsors can be improved. In other words, to speak the same...

The other side of the table

My journey in sports marketing started at a 2nd division football club in Spain in my hometown, Tarragona. An internship, which evolved into my first professional contract, became an accelerated MBA. After structuring the commercial inventory of the club, and...

Artificial intelligence and human work

Hey, ChatGPT, how can sports marketers stay relevant considering the growth of artificial intelligence? Sports marketers can stay relevant in the age of artificial intelligence by continuously educating themselves about AI and its applications in marketing, leveraging...

Getting a job in Sports Marketing

How can I make the first step? How can I level up in my sports marketing career? To those seeking for job opportunities in sports business, this is for you. Rather than a playbook, which doesn't exist, here are some insights from experience that could help. We do...

Solid product, growing business

The World Cup is back. Since 2019, women’s football has proved its impressive trajectory and promising future with several sponsorship, attendance and viewership records. Last year, the final of the CAF Women’s Africa Cup of Nations gathered 50,000 spectators, 91,000...

Thoughts about the experience in Qatar

Argentina won the FIFA World Cup. Qatar crowned one winner, except it wasn’t the only one. Our job is to deliver what winning means for fans, brands and media. The trophy can be found in exposure, engagement, community or business. Commonly, a combination of them....

Learning from Serena Williams’ brand

Is women’s sport narrative obsolete? A widespread message of equality, purpose and sacrifice builds most stories about female athletes, teams and competitions. But, are they all the same? The story we tell ourselves about the product is the product. On Running was...

What I learned in Sports Marketing

Doing work you’re proud of is the shortest path. A recent Harvard Business Review study shows how the habit of reflection, particularly on surprise, failure and frustration, can separate extraordinary careers from average ones. On my way to nine years in sports...

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