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Marketing Fútbol Femenino

CREATE A MEANINGFUL BRAND

Ideas to build the business of women’s football.

Awareness, engagement and revenue

NEW POSTS

A blog about branding, digital and sponsorship:

Behind the scenes of top women’s football tournaments

Effective communication, multicultural awareness and language skills represent essential assets to deliver successful tournaments at an international scale. Marely Flores-Martinez, Women’s Football Tournaments Manager at FIFA, shared her best lessons about organising...

Mastercard, after Visa in women’s football

Visa is perceived as one of the top brands supporting the women’s game. The truth is Mastercard has been a major sponsor of women’s football for 26 years. How has been the race for the spot of “the credit card of women’s football”? Mastercard, since 1994 To many...

Future generations disconnect from football

Among young generations, two out of five people don’t care about football because they simply have “better things to do”. The most popular sport worldwide is missing a whole generation aged from 16 to 24 years old, according to the latest ECA report on fan engagement....

Behind the scenes of top women’s football tournaments

Effective communication, multicultural awareness and language skills represent essential assets to deliver successful tournaments at an international scale. Marely Flores-Martinez, Women’s Football Tournaments Manager at FIFA, shared her best lessons about organising...

Mastercard, after Visa in women’s football

Visa is perceived as one of the top brands supporting the women’s game. The truth is Mastercard has been a major sponsor of women’s football for 26 years. How has been the race for the spot of “the credit card of women’s football”? Mastercard, since 1994 To many...

Future generations disconnect from football

Among young generations, two out of five people don’t care about football because they simply have “better things to do”. The most popular sport worldwide is missing a whole generation aged from 16 to 24 years old, according to the latest ECA report on fan engagement....

Articles, interviews and ebooks

News, interviews and ebooks

NEW VIDEOS

Interviews to experts in women’s football:

FREE RESOURCES

Get content and these 3 free ebooks:

Marketing Fútbol Femenino

Marketing in Europe

Sponsors and social media in the top European women’s football leagues

Marketing Fútbol Femenino

Women’s Football Business

The best content from 200 posts about women’s football business and marketing

 

Marketing Fútbol Femenino

Branding Women’s Football

Do you want to build a successful brand for women’s football players or clubs?

Marketing Fútbol Femenino

Marketing in Europe

Sponsors and social media in the top European women’s football leagues

Marketing Fútbol Femenino

Branding Women’s Football

Do you want to build a successful brand for women’s football players or clubs?

Marketing Fútbol Femenino

Women’s Football Business

The best content from 200 posts about women’s football business and marketing

Boost your personal brand

WORKSHOPS

Online workshops to boost your personal brand:

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