CREATE A MEANINGFUL BRAND
CREATE A MEANINGFUL BRAND
Ideas to build the business of women’s football.
Awareness, engagement and revenue
NEW POSTS
A blog about branding, digital and sponsorship:
How the digital business is transforming football
“Football would be nothing without traditional local fans”. True. However, are we aware that most of the teams we admire would not probably win any trophy if it weren’t for their global audience? Manchester United’s stadium Old Trafford has a capacity of 76,000 seats....
“We move towards a more social sports industry”
Marketing is no longer about creating a product, the way we market is the product. Every single interaction from our fans with our brand matters, being football just a secondary detail in many cases. And, as our next guest explains, we are facing a mindset challenge....
FC Barcelona Women projects a revenue of 4.8M€
What are the main revenue streams of a top team in women’s football? In Spain, Primera Iberdrola registers multi-million euro losses each season and the pandemic prevented clubs from receiving up to 600,000 euros in TV rights last season. Clearly a market in its...
How the digital business is transforming football
“Football would be nothing without traditional local fans”. True. However, are we aware that most of the teams we admire would not probably win any trophy if it weren’t for their global audience? Manchester United’s stadium Old Trafford has a capacity of 76,000 seats....
“We move towards a more social sports industry”
Marketing is no longer about creating a product, the way we market is the product. Every single interaction from our fans with our brand matters, being football just a secondary detail in many cases. And, as our next guest explains, we are facing a mindset challenge....
FC Barcelona Women projects a revenue of 4.8M€
What are the main revenue streams of a top team in women’s football? In Spain, Primera Iberdrola registers multi-million euro losses each season and the pandemic prevented clubs from receiving up to 600,000 euros in TV rights last season. Clearly a market in its...
Articles, interviews and data
News, interviews and ebooks
NEW VIDEOS
Interviews to experts in women’s football:
FREE RESOURCES
Get content and these 3 free ebooks:
Marketing in Europe
Sponsors and social media in the top European women’s football leagues
Women’s Football Business
The best content from 200 posts about women’s football business and marketing
Branding Women’s Football
Do you want to build a successful brand for women’s football players or clubs?
Marketing in Europe
Sponsors and social media in the top European women’s football leagues
Branding Women’s Football
Do you want to build a successful brand for women’s football players or clubs?
Women’s Football Business
The best content from 200 posts about women’s football business and marketing
Boost your personal brand
WORKSHOPS
Online workshops to boost your personal brand:
