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CREATE A MEANINGFUL BRAND

Marketing Fútbol Femenino

CREATE A MEANINGFUL BRAND

Ideas to build the business of women’s football.

Awareness, engagement and revenue

NEW POSTS

A blog about branding, digital and sponsorship:

How the digital business is transforming football

“Football would be nothing without traditional local fans”. True. However, are we aware that most of the teams we admire would not probably win any trophy if it weren’t for their global audience? Manchester United’s stadium Old Trafford has a capacity of 76,000 seats....

“We move towards a more social sports industry”

Marketing is no longer about creating a product, the way we market is the product. Every single interaction from our fans with our brand matters, being football just a secondary detail in many cases. And, as our next guest explains, we are facing a mindset challenge....

FC Barcelona Women projects a revenue of 4.8M€

What are the main revenue streams of a top team in women’s football? In Spain, Primera Iberdrola registers multi-million euro losses each season and the pandemic prevented clubs from receiving up to 600,000 euros in TV rights last season. Clearly a market in its...

How the digital business is transforming football

“Football would be nothing without traditional local fans”. True. However, are we aware that most of the teams we admire would not probably win any trophy if it weren’t for their global audience? Manchester United’s stadium Old Trafford has a capacity of 76,000 seats....

“We move towards a more social sports industry”

Marketing is no longer about creating a product, the way we market is the product. Every single interaction from our fans with our brand matters, being football just a secondary detail in many cases. And, as our next guest explains, we are facing a mindset challenge....

FC Barcelona Women projects a revenue of 4.8M€

What are the main revenue streams of a top team in women’s football? In Spain, Primera Iberdrola registers multi-million euro losses each season and the pandemic prevented clubs from receiving up to 600,000 euros in TV rights last season. Clearly a market in its...

Articles, interviews and data

News, interviews and ebooks

NEW VIDEOS

Interviews to experts in women’s football:

FREE RESOURCES

Get content and these 3 free ebooks:

Marketing Fútbol Femenino

Marketing in Europe

Sponsors and social media in the top European women’s football leagues

Marketing Fútbol Femenino

Women’s Football Business

The best content from 200 posts about women’s football business and marketing

Marketing Fútbol Femenino

Branding Women’s Football

Do you want to build a successful brand for women’s football players or clubs?

Marketing Fútbol Femenino

Marketing in Europe

Sponsors and social media in the top European women’s football leagues

Marketing Fútbol Femenino

Branding Women’s Football

Do you want to build a successful brand for women’s football players or clubs?

Marketing Fútbol Femenino

Women’s Football Business

The best content from 200 posts about women’s football business and marketing

Boost your personal brand

WORKSHOPS

Online workshops to boost your personal brand:

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