Sports Marketer & Blogger.
Ideas to build meaningful brands.
Relevance, engagement and revenue
Solid product, growing business
The World Cup is back. Since 2019, women’s football has proved its impressive trajectory and promising future with several sponsorship, attendance and viewership records. Last year, the final of the CAF Women’s Africa Cup of Nations gathered 50,000 spectators, 91,000...
Thoughts about the experience in Qatar
Argentina won the FIFA World Cup. Qatar crowned one winner, except it wasn’t the only one. Our job is to deliver what winning means for fans, brands and media. The trophy can be found in exposure, engagement, community or business. Commonly, a combination of them....
Learning from Serena Williams’ brand
Is women’s sport narrative obsolete? A widespread message of equality, purpose and sacrifice builds most stories about female athletes, teams and competitions. But, are they all the same? The story we tell ourselves about the product is the product. On Running was...
What I learned in Sports Marketing
Doing work you’re proud of is the shortest path. A recent Harvard Business Review study shows how the habit of reflection, particularly on surprise, failure and frustration, can separate extraordinary careers from average ones. On my way to nine years in sports...
“The biggest women’s European sport event”
The sports industry is competing for attention and purpose-driven engagement like never before, with events like the FIFA World Cup, Formula 1 or Super Bowl and social causes like sustainability, gender equality and human rights. While FIFA aims to make the FIFA World...
CaixaBank’s Equal Pay
More than 50% of the digital conversation about banks in Spain is negative and, in general, 60% of Twitter users expect a response to their tweet within an hour. Evictions, non-payments, mortgage or bank bailout were the top negative mentions around banks in early...
Solid product, growing business
The World Cup is back. Since 2019, women’s football has proved its impressive trajectory and promising future with several sponsorship, attendance and viewership records. Last year, the final of the CAF Women’s Africa Cup of Nations gathered 50,000 spectators, 91,000...
Thoughts about the experience in Qatar
Argentina won the FIFA World Cup. Qatar crowned one winner, except it wasn’t the only one. Our job is to deliver what winning means for fans, brands and media. The trophy can be found in exposure, engagement, community or business. Commonly, a combination of them....
Learning from Serena Williams’ brand
Is women’s sport narrative obsolete? A widespread message of equality, purpose and sacrifice builds most stories about female athletes, teams and competitions. But, are they all the same? The story we tell ourselves about the product is the product. On Running was...
What I learned in Sports Marketing
Doing work you’re proud of is the shortest path. A recent Harvard Business Review study shows how the habit of reflection, particularly on surprise, failure and frustration, can separate extraordinary careers from average ones. On my way to nine years in sports...
“The biggest women’s European sport event”
The sports industry is competing for attention and purpose-driven engagement like never before, with events like the FIFA World Cup, Formula 1 or Super Bowl and social causes like sustainability, gender equality and human rights. While FIFA aims to make the FIFA World...
CaixaBank’s Equal Pay
More than 50% of the digital conversation about banks in Spain is negative and, in general, 60% of Twitter users expect a response to their tweet within an hour. Evictions, non-payments, mortgage or bank bailout were the top negative mentions around banks in early...