Optimism, football, equality.
Ideas to create meaningful brands.
Awareness, engagement and revenue
From sponsorship to digital marketing agencies
“Obsess over customers, invent on behalf of them and think long term”. These are the three main pillars behind the success of Amazon’s fan-centric strategy, according to their current executive chairman, Jeff Bezos. In their journey into entertainment, sports rights...
“We want to become the first big club of the XXI century”
If you had to design the club of the future, how would it look like? DUX Gaming is a club created by the founders of Vizz Agency, one of the top influencers agencies that works with Ibai Llanos and ElRubius, radically moved away from the traditional model. Focused on...
TikTok, the home of football culture
Is TikTok the “next big thing” in social media? Yes, with more than 2 billion downloads globally, the Chinese platform already overcame Instagram as the third most-downloaded app. Consolidated worldwide with increased downloads and engagement of 96% and 27%...
Becoming the ‘Netflix of football’
In the vital need of connecting to a disengaged young generation, football brands are transforming into entertainment hubs. Data and content are becoming strategic pillars of worldwide clubs, leagues and federations. An investment to not only offer personalised...
How the digital business is transforming football
“Football would be nothing without traditional local fans”. True. However, are we aware that most of the teams we admire would not probably win any trophy if it weren’t for their global audience? Manchester United’s stadium Old Trafford has a capacity of 76,000 seats....
“We move towards a more social sports industry”
Marketing is no longer about creating a product, the way we market is the product. Every single interaction from our fans with our brand matters, being football just a secondary detail in many cases. And, as our next guest explains, we are facing a mindset challenge....
From sponsorship to digital marketing agencies
“Obsess over customers, invent on behalf of them and think long term”. These are the three main pillars behind the success of Amazon’s fan-centric strategy, according to their current executive chairman, Jeff Bezos. In their journey into entertainment, sports rights...
“We want to become the first big club of the XXI century”
If you had to design the club of the future, how would it look like? DUX Gaming is a club created by the founders of Vizz Agency, one of the top influencers agencies that works with Ibai Llanos and ElRubius, radically moved away from the traditional model. Focused on...
TikTok, the home of football culture
Is TikTok the “next big thing” in social media? Yes, with more than 2 billion downloads globally, the Chinese platform already overcame Instagram as the third most-downloaded app. Consolidated worldwide with increased downloads and engagement of 96% and 27%...
Becoming the ‘Netflix of football’
In the vital need of connecting to a disengaged young generation, football brands are transforming into entertainment hubs. Data and content are becoming strategic pillars of worldwide clubs, leagues and federations. An investment to not only offer personalised...
How the digital business is transforming football
“Football would be nothing without traditional local fans”. True. However, are we aware that most of the teams we admire would not probably win any trophy if it weren’t for their global audience? Manchester United’s stadium Old Trafford has a capacity of 76,000 seats....
“We move towards a more social sports industry”
Marketing is no longer about creating a product, the way we market is the product. Every single interaction from our fans with our brand matters, being football just a secondary detail in many cases. And, as our next guest explains, we are facing a mindset challenge....