Optimism, football, equality.
Ideas to create meaningful brands.
Relevance, engagement and revenue
CaixaBank’s Equal Pay
More than 50% of the digital conversation about banks in Spain is negative and, in general, 60% of Twitter users expect a response to their tweet within an hour. Evictions, non-payments, mortgage or bank bailout were the top negative mentions around banks in early...
City, F1 and the game of governance
Fans, fans, fans. We tend to think of fan-centric strategies as the only magic formula to drive engagement and business. But, do you know what was City’s biggest challenge in launching the successful Amazon Prime documentary? Getting the football side of the...
Marketing myopia in football business
“We are the only football club in the world that does not monetise social media, ironically there is a lot about how we supposedly want to monetise everything”, explained Manchester United’s CEO of Media Phil Lynch to SportsPro. While the football industry rushes to...
Fortnite, the closest to the Metaverse
The future will look a little bit like Fortnite. According to Facebook CEO Mark Zuckerberg, “the metaverse is the successor of the mobile internet, the next big technological challenge of the following decade”. Football is entertainment, and entertainment is...
The fan of the future is here
“If I had asked people what they wanted, they would have said faster horses”, said Henry Ford. Does data contain all answers? Did fans ask for fan tokens, now an industry generating more than $200 million in annual revenue? Our job is to push the boundaries of fan...
From sponsorship to digital marketing agencies
“Obsess over customers, invent on behalf of them and think long term”. These are the three main pillars behind the success of Amazon’s fan-centric strategy, according to their current executive chairman, Jeff Bezos. In their journey into entertainment, sports rights...
CaixaBank’s Equal Pay
More than 50% of the digital conversation about banks in Spain is negative and, in general, 60% of Twitter users expect a response to their tweet within an hour. Evictions, non-payments, mortgage or bank bailout were the top negative mentions around banks in early...
City, F1 and the game of governance
Fans, fans, fans. We tend to think of fan-centric strategies as the only magic formula to drive engagement and business. But, do you know what was City’s biggest challenge in launching the successful Amazon Prime documentary? Getting the football side of the...
Marketing myopia in football business
“We are the only football club in the world that does not monetise social media, ironically there is a lot about how we supposedly want to monetise everything”, explained Manchester United’s CEO of Media Phil Lynch to SportsPro. While the football industry rushes to...
Fortnite, the closest to the Metaverse
The future will look a little bit like Fortnite. According to Facebook CEO Mark Zuckerberg, “the metaverse is the successor of the mobile internet, the next big technological challenge of the following decade”. Football is entertainment, and entertainment is...
The fan of the future is here
“If I had asked people what they wanted, they would have said faster horses”, said Henry Ford. Does data contain all answers? Did fans ask for fan tokens, now an industry generating more than $200 million in annual revenue? Our job is to push the boundaries of fan...
From sponsorship to digital marketing agencies
“Obsess over customers, invent on behalf of them and think long term”. These are the three main pillars behind the success of Amazon’s fan-centric strategy, according to their current executive chairman, Jeff Bezos. In their journey into entertainment, sports rights...