CREATE A MEANINGFUL BRAND
Ideas to build the business of women’s football.
Awareness, engagement and revenue
NEW POSTS
A blog about branding, digital and sponsorship:
Guaraná, the accelerator of women’s football in Brazil
“First of all, I would like to apologize on behalf of the brand for not having understood how important women’s football was until last year”. Guaraná Antarctica, probably one of the brands with a more profound blend into any country’s culture. Brazil cannot be...
eSports, key for the entertainment of football
From geek to cool. In a highly-competed and global race for fans’ attention, eSports have emerged as a lifeboat to maintain football relevant. While two out of five young people simply don’t care about football, the intersection between technology and experience can...
“Nobody beats us when it comes to engagement”
“Secret, I bought this deodorant because you’re a sponsor of the NWSL”, or “My first Budweiser, thanks for supporting the NWSL”. According to the NWSL’s Vice President of Business Development, Lindsay Barenz, on a recent participation at the Athens Women’s Football...
Guaraná, the accelerator of women’s football in Brazil
“First of all, I would like to apologize on behalf of the brand for not having understood how important women’s football was until last year”. Guaraná Antarctica, probably one of the brands with a more profound blend into any country’s culture. Brazil cannot be...
eSports, key for the entertainment of football
From geek to cool. In a highly-competed and global race for fans’ attention, eSports have emerged as a lifeboat to maintain football relevant. While two out of five young people simply don’t care about football, the intersection between technology and experience can...
“Nobody beats us when it comes to engagement”
“Secret, I bought this deodorant because you’re a sponsor of the NWSL”, or “My first Budweiser, thanks for supporting the NWSL”. According to the NWSL’s Vice President of Business Development, Lindsay Barenz, on a recent participation at the Athens Women’s Football...
Articles, interviews and data
News, interviews and ebooks
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Interviews to experts in women’s football:
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Marketing in Europe
Sponsors and social media in the top European women’s football leagues
Women’s Football Business
The best content from 200 posts about women’s football business and marketing
Branding Women’s Football
Do you want to build a successful brand for women’s football players or clubs?
Marketing in Europe
Sponsors and social media in the top European women’s football leagues
Branding Women’s Football
Do you want to build a successful brand for women’s football players or clubs?
Women’s Football Business
The best content from 200 posts about women’s football business and marketing
Boost your personal brand
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Online workshops to boost your personal brand:
