CREATE A MEANINGFUL BRAND
Ideas to build the business of women’s football.
Awareness, engagement and revenue
NEW POSTS
A blog about branding, digital and sponsorship:
Behind the scenes of top women’s football tournaments
Effective communication, multicultural awareness and language skills represent essential assets to deliver successful tournaments at an international scale. Marely Flores-Martinez, Women’s Football Tournaments Manager at FIFA, shared her best lessons about organising...
Mastercard, after Visa in women’s football
Visa is perceived as one of the top brands supporting the women’s game. The truth is Mastercard has been a major sponsor of women’s football for 26 years. How has been the race for the spot of “the credit card of women’s football”? Mastercard, since 1994 To many...
Future generations disconnect from football
Among young generations, two out of five people don’t care about football because they simply have “better things to do”. The most popular sport worldwide is missing a whole generation aged from 16 to 24 years old, according to the latest ECA report on fan engagement....
Behind the scenes of top women’s football tournaments
Effective communication, multicultural awareness and language skills represent essential assets to deliver successful tournaments at an international scale. Marely Flores-Martinez, Women’s Football Tournaments Manager at FIFA, shared her best lessons about organising...
Mastercard, after Visa in women’s football
Visa is perceived as one of the top brands supporting the women’s game. The truth is Mastercard has been a major sponsor of women’s football for 26 years. How has been the race for the spot of “the credit card of women’s football”? Mastercard, since 1994 To many...
Future generations disconnect from football
Among young generations, two out of five people don’t care about football because they simply have “better things to do”. The most popular sport worldwide is missing a whole generation aged from 16 to 24 years old, according to the latest ECA report on fan engagement....
Articles, interviews and ebooks
News, interviews and ebooks
NEW VIDEOS
Interviews to experts in women’s football:
FREE RESOURCES
Get content and these 3 free ebooks:
Marketing in Europe
Sponsors and social media in the top European women’s football leagues
Women’s Football Business
The best content from 200 posts about women’s football business and marketing
Branding Women’s Football
Do you want to build a successful brand for women’s football players or clubs?
Marketing in Europe
Sponsors and social media in the top European women’s football leagues
Branding Women’s Football
Do you want to build a successful brand for women’s football players or clubs?
Women’s Football Business
The best content from 200 posts about women’s football business and marketing
Boost your personal brand
WORKSHOPS
Online workshops to boost your personal brand:
