Picking your market
#98 In every project you work on, you should make clear the following questions from the start: Who’s it for? What’s it for? It begins by picking your market, selecting that segment or niche you are aiming to because you can make a positive impact on them. In women’s...
Leadership in women’s football
#97 Leaders are leaders because people choose them, not because their status. Today, you don’t need to be the boss to lead people and inspire change. You just decide it, by picking yourself and being humble and driven for the good of your peers. It’s about finding...
365 days of women’s football marketing
#96 Today it’s my women’s football birthday. And today’s post is to say thank you. One year ago, the answer to the question “where can I have the most fun and make the biggest impact?” was women’s football. A fast-growing sport with a huge potential. From failing to...
How to create your social media calendar
#95 If you have a plan, you know where you are going. If not, you are just posting, not leveraging all your potential and achieving nothing measurable. Here you have the steps to follow in order to build your social media calendar: Your brand situation analysis....
The future starts today
#94 Making a decision today to get to your desired tomorrow. Women’s football in many countries lack of a solid structure that allow girls from the base to make it to the top. Missed opportunities for talent, equality and role models. This is why is so important...
60 days writing
#93 Yesterday, I reached the milestone of having written posts about women’s football marketing 60 days in a row. I feel identified with the all or nothing philosophy. So I decided that If I was going to provide value to women’s football professionals it had to be...
#DeixaElaTorcer
#92 Being part of the story. That’s how you get your audience to be implicated and active with the idea you represent. Especially in digital, where social media allows immediate virality and impact worldwide. In order to be successful when spreading your campaign, you...
How to design a digital marketing plan
#91 If you want to be in digital, you better have a plan to know where you are going. Marketing plans no longer need to be that strict and static as they used to be in the old days. The present changes so fast. Launching, learning and adapting have to guide your day...
How to benchmark in Social Media
#90 The more qualified information we have, the better decisions we make. To make the best decisions in social media, it’s crucial to know the environment you are in. I would like to introduce a tool that I use in many projects and that helps me to understand how...
It’s not for everyone
#89 If it was to please everyone, it wouldn’t be appealing. Cool stuff need skeptics to build a niche and engaged community. And that’s exactly what happens in sponsorship in women’s football. It’s not for all brands neither for all marketers. When considering getting...
Manchester City swiped right on Tinder
#88 The two global brands, City Football Group and the dating app, have already started activating their partnership. Target They are a great example of how start building a sponsorship, from the target rather than from the product. If you design a sponsorship plan...
Find your path
#87 Yesterday I had the chance to contribute to the new generations of marketers with learnings acquired along the way. I measure my speakings, lectures or webinars by the feedback I receive after my participation. Yesterday, I was satisfied to listen to nice...
Highest-paid players ranking
#86 Women’s football is still a sport where numbers about money are hard to find. And when you do, you don’t know if you can trust them. It’s even more common in clubs with women’s and men’s teams, as they commonly don’t won’t to show the big salary differences. On...
Celebrating women’s football
#85 Find an insight. Say it with confidence. Whether you are an athlete, club, sponsor or league. Your brand positioning is what you want to be, where you want to get. Others won’t believe you if you don’t believe it first. Mastercard launched the following activation...
4 learnings in storytelling
#84 Nowadays, in the new connected and and digital economy, is more important than ever to provide a remarkable experience to our fans. And there is no great experience without storytelling, and no great storytelling without a strong slogan and powerful insight. So,...
Player’s salaries in women’s football
#83 In a recent post, Why branding women athletes, we saw the importance of developing a personal brand. A marketing strategy to score off the field by: Engaging with fans brands and media Living from their passion Leaving a legacy in sport Having a look at Global...
Making it through The Dip
#82 Global women’s football is making it through the dip. As The Dip author Seth Godin states, “The Dip is the long slog between starting and mastering. Extraordinary benefits accrue to the tiny majority who are able to push a bit longer than most”. The dip it’s the...
First things first
#81 Last week I attended the 2nd tier of UWCL clash between FC Barcelona and Olympique Lyon. The Mini Estadi beat an attendance record with 12,178 spectators, an scenery at the level of the team the Barça players were facing. Lyon made it to the semi-finals as most...