Find an insight. Say it with confidence.
Whether you are an athlete, club, sponsor or league. Your brand positioning is what you want to be, where you want to get.
Others won’t believe you if you don’t believe it first.
Mastercard launched the following activation campaign to promote women’s football, claiming it’s not being celebrated enough. As a sports marketer, regardless of which brand you are managing, it’s crucial to identify the buyer persona you are aiming to and, then, say what they want to hear.
If you are planning to do a sponsorship activation with a video campaign, you should consider the following:
- Analyse your buyer persona
- Find an insight they’ll resonate with
- Design a bold and simple statement
- Show it where your audience is
Here you can enjoy Celebrating Women’s Football campaign: