Opportunities for women’s football with Instagram TV
Mark Zuckerberg’s app has recently launched its own TV channel, to host long videos specifically designed for mobile devices. The goal? Probably, getting more Instagram users spending more time on the platform. How does this new TV channel affect women’s football?...
Change starts at home
From the inside out. To change women’s football, we must first change ourselves. If the goal is to develop a professional sport, having all the players earning a minimum and decent salary, we have to treat it like that: Players not accepting certain economic, social,...
#WhatIf challenges the women’s football industry
Trying, testing, observing, learning, changing. The ‘Why?’ question frequently leads to what’s called paralysis by analysis. The ‘Why not?’ question frequently unveils new results, people, opportunities and change. This is the approach adopted by Women in Football,...
4 job vacancies in women’s football
Women’s football needs to grow first at the office before doing it at the pitch. A vicious circle involving investment, good players, fans, sponsors and media attention to get more investment. Regarding on the sports property you want to work for, the goals and...
Build your fan journey in 5 steps
From the moment you know a certain product, service or brand exists until you potentially recommend it after buying it more than once. That’s the journey that every customer does with any brand: We know it exists We listen to its story We give it a try We buy again We...
What you should know about your fans
90% of success is preparation. This is one of the best pieces of advice I have ever been told. Anticipating the situation in order to be ready to rock is a key factor to achieve your goals. One of them is probably getting new fans. But what should we know in advance...
Just in case and just in time marketing
We usually and easily get trapped in to-do lists and musts in order to get work done. For example, endless SEO-well-ranked posts about X vital steps to develop a successful digital strategy. Since when do all companies function in the same way? Effective marketing is...
South African women’s football unveils #Limitless
With a mission, personal and fearless. This is how South African Football Association and women’s football partner Sasol have launched this campaign to support and inspire participation in women’s football. An initiative designed to impact as a positive catalyst...
10 tips to immediately increase your Instagram results
As you may know, Instagram is the king social media platform in many sports and also in women’s football. Among the top 368 European players, 317 of them use Instagram, 209 use Twitter and use 143 Facebook. In terms of women’s football followers, 5M are on Instagram,...
What’s your feedback?
Today, I want to listen instead of talking. I want to know what matters to you, what do you think I could improve in order to help you to make better decisions in women’s football. Our community of women’s football business professionals is growing and the focus must...
Round trip tickets for women’s football
#148 Olga García, Amanda Sampedro, Maldini and the men’s World Cup. Today at 7pm (Spain) and on Herbalife’s Facebook, you will have the chance to ask any question to them, with a special focus on the next FIFA World Cup starting very soon in Russia. Do you imagine...
8 characteristics of highly effective executives
#147 This week I’m reading The Effective Executive, a best-seller about getting right things done. Peter Drucker, the author, details what’s the behaviour and mind-set of highly effective executives. Women’s football is at a stage when many areas need to grow at the...
7 sponsorship lessons from Eibar
#146 Listening to a speech done by the International Business Developer at SD Eibar, there are many takeaways we can adopt to implement in women’s football: Long-term scope. We must focus on long-term relationships with partners from the very beginning. Cultivating a...
Fan experience ideas for any women’s team
#145 As said in yesterday’s post, these days I have been given the opportunity to lead a women’s football seminar for a Football Corporate Tour. The schedule at RCD Espanyol Stadium was composed by seminars, case studies and a final tour. After an explanation about...
Moving forward from challenge
#144 This week, I have had the opportunity to be part of the Football Corporate Tour organised by the Sports Business Institute Barcelona and VSI Education, an initiative born to provide a practical perspective of the sports business industry. I came as part of the...
Defining your legacy in women’s football
#143 You know you want to be part of women’s football growth. You want it to be better because you were in, but it’s difficult to start. Or maybe opportunities that might seem attractive keep you out from the initial goal. The truth is, you will never quite know....
Alex Morgan, the perfect marketing plan
#142 Morgan is a national and global brand icon, probably more notorious off than on the field. And, that’s great, what she communicates and does outside football defines her more personal, human and authentic personality. What’s behind her marketing? According to...
4 tools to improve women’s football
#141 Imagine you could start improving your national women’s football today. What would you do? How could you achieve in 6 months what you have planned for 10 years? Epic questions lead to epic results. Women’s football can advance from different levels and at many...