From the moment you know a certain product, service or brand exists until you potentially recommend it after buying it more than once.
That’s the journey that every customer does with any brand:
- We know it exists
- We listen to its story
- We give it a try
- We buy again
- We recommend it
From Awareness to Advocacy, a sales funnel through which the goal is converting strangers into brand lovers.
Same applies to women’s football, from potential fans to hard-core fans.
The best part? You decide your brand journey based on your story.
- Awareness: reaching potential fans on social media and lead generation in games
- Consideration: nurturing these interested followers with content and season ticket offers
- Conversion: earning the trust to have them as actual season ticket holders
- Loyalty: giving them even more value than expected to renew each season, hopefully a lot more that what happens on the pitch
- Advocacy: providing them reasons and benefits to spread the word throughout their communities
Each part of the funnel is potential value we can give.
Let’s design a journey where the following step becomes irresistible.