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This week, I have had the opportunity to be part of the Football Corporate Tour organised by the Sports Business Institute Barcelona and VSI Education, an initiative born to provide a practical perspective of the sports business industry.

I came as part of the group of speakers. In my case, the main marketing lessons from the UEFA Women’s Euro were at the heart of the presentation.

After the speech, we carried out a study case based on building campaigns, ideas and improvements for RCD Espanyol women’s team.

For the good and the bad, women’s football needs to grow from an uncertain and challenging perspective. The perfect environment for improving everyday and working for the next generations.

It’s about trying what might not work. It’s about failing better and work in a position where practically everything can be done for the first time.

The goals of the case study were the following:

  • Engaging fans with the women’s team and its players across the club’s social media channels
  • Finding creative ways to give exposure to the women’s team on match-days, increasing fan attendance considering the economic limitations in the club’s budget
  • Launching a campaign to promote awareness for the women’s team together with the men’s team

Tomorrow I will tell you the best ideas that came out from the exercise, don’t miss them, the next generation of sports marketers has come to crush it.

What ideas would you propose?

Here you can watch the speaking:

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