Big brands start to endorse players in Italy
Italian women’s football business is growing its impact on and off the pitch, especially with the arrival of big brands sponsoring athletes. L Football Magazine has released the new issue no. 4 with plenty of content related to the rise of women’s football in Italy at...
Start local to make a global impact
We are like you. This is the message of CE Europa, a 2nd Division women’s team in Barcelona. The following 2018-19 season, the club will launch its membership card to support the women’s team as been done in the last years. 20€ to support the women and 50€ to watch...
Deyna Castellanos keeps playing in Russia
The Venezuelan star Deyna Castellanos keeps expanding women’s football and next year FIFA Women’s World Cup in Russia. The current player for Florida State Soccer and Golden and Bronze winner has been the epicentre for women’s football during the Men’s World Cup 2018....
Leverage the rise of female audiences
As well as male and female players reinforce each other by connecting, so do men and women football fans. Rather than classified pyramids of women’s and men’s football fans, we have people looking for thrilling experiences. And both can provide them. We seek for...
Manage yourself before women’s football
Before managing business for any women’s football stakeholder you will need to learn to manage something else. Managing yourself. Knowing how, when, where and what can be your greatest contribution will be crucial to make a remarkable impact. Managing oneself means...
Respect your followers’ experience on Instagram
Mobile and video are taking over content marketing. We know that we spend more than we should on mobile and that video will account for more than 90% of the content by 2020. According to Smart Insights, mobile, desktop and tablet coexist in our daily lives, being the...
Spanish women’s football, ready for the next level
Content but also shape, both matter. Especially when our first impressions are usually made visually. The way we structure tournaments, leagues or summer camps is also marketing as it will directly affect their appeal to fans, brands and media. According to Palco23,...
How FIFA seeks change through football
Football transcends cultural, racial and gender barriers. A powerful tool to shake and to challenge the status quo for both those who play and those who don’t. Access to football means development at many levels, opportunities and confidence. At the same time, it’s...
In 5 years’ time
Women’s football will be a grown-up start-up. There will be more skilfull players, more resources in clubs’ banks accounts, more media visibility, more sponsors and more fans waiting for the weekend. It could be my mistake or just my point of view, but as...
Fans speak and eat first
Leaders eat last, speak last and listen first. Listening, a crucial skill to give a smarter, more effective and connecting answer. For us, women’s football professionals, listening to our real CEO of our day to day, is the blood of the business. And so knows it Nike,...
England follow the steps of the top
England is boosting domestic women’s football not only towards hosting the next 2021 Women’s Euro but to achieve the level of countries as Germany or France. After Women’s Euro 2017, they announced their goal to double the amount of women in football by 2020,...
Women’s World Cup in France takes off in Russia
Strength, resilience and focus. According to the FIFA’s president, the key ingredients to let women in football shine. Gianni Infantino was interviewed by the Venezuelan star Deyna Castellanos, during her journey in Russia to spread the “Dare to Shine” message of the...
What we need to make decisions
When you make a decision, there are people, resources, time and effort involved. Decisions lead to outcomes and to accomplished goals. Most of the decisions we make are at very low or zero cost, so learning to make decisions at the speed of light help us to improve...
5 ways to test before launching
When making a decision, we choose based on what scenario we think that will work best. It’s difficult to assess outcomes that haven’t happened yet. We can’t be totally confident about how fans will react to an increase in ticket prices. It can become particularly...
No women in top 100 highest-paid athletes
Since 2010, there has always been a female representative on Forbes’ top 100 highest-paid athletes. After 8 years, it seems we are going backwards. Tennis legend Serena Williams used to make it but her inactivity due to pregnancy has left her aside the list, even...
How to design your web home page
Your web home page is mainly the first impression a visitor, fan, sponsor, provider or client will have about you. It’s the greeting part in digital, so it better be worth engaging. Once you decide what is your web for, there are specific elements your home page...
Embrace the ‘beach effect’
Last Sunday I went to Barceloneta, one of the most popular beaches in Barcelona. I soon noticed that 80% of the people were on the sand, sunbathing. The rest were enjoying in the water, the die-hard fans, I guess. Would it be the same if we just put sand in the city...
Lose-win is the new win-win
Win-win is over. Often, time, effort and maybe money alters the win-win equation for the final customer or fan. I could get a 40€ ticket refund if my team loses 0-5 but the time spent and the pain felt at the game would amount a lot more than the ticket price....