Trying, testing, observing, learning, changing.
The ‘Why?’ question frequently leads to what’s called paralysis by analysis. The ‘Why not?’ question frequently unveils new results, people, opportunities and change.
This is the approach adopted by Women in Football, supported by Betfair, in their campaign #WhatIf. An initiative launched to challenge the landscape for women in the football industry.
#WhatIf aims to empower and inspire contribution from any stakeholder in the market.
Here are some of the commitments made through this successful campaign:
Take a look at these #WhatIf pledges. Get inspired. Get involved. Make a difference. pic.twitter.com/h9VxboUQDo
— Women in Football (@WomeninFootball) May 17, 2018
Here it goes mine:
#WhatIf Xavi Bové releases on September 10th a Brand Manual for women’s football players so they can benefit from their brand at a bigger scale?
What’s your #WhatIf?
Photo credit: Women in Football