We usually and easily get trapped in to-do lists and musts in order to get work done. For example, endless SEO-well-ranked posts about X vital steps to develop a successful digital strategy.
Since when do all companies function in the same way?
Effective marketing is the one that works for you. It’s the one that helps you to achieve your goals given your circumstances.
So, we don’t need just in case marketing. We don’t need to do work that could be interesting at some point.
We need just in time marketing, a plan designed to make the best out from what we have now. A way to connect our clubs, athletes or leagues with our followers and, hopefully, also fans.
Just in time marketing is about not regretting past or potential scenarios. It’s about asking everyday:
What needs to be done today?