The Venezuelan star Deyna Castellanos keeps expanding women’s football and next year FIFA Women’s World Cup in Russia.
The current player for Florida State Soccer and Golden and Bronze winner has been the epicentre for women’s football during the Men’s World Cup 2018. Interviews, autographs, content and ‘Dare to Shine’ promoter among football legends as Carles Puyol or Didier Drogba.
With more than 1M followers throughout their Instagram, Twitter and Facebook accounts, Deyna has been the perfect platform to grow interest and awareness, especially in the Americas.
She’s only 19 years old but has proven to be one of the next women’s football leaders on and off the pitch. Maybe as a sport journalist, as she aspires to become in the future.
Player’s social media accounts are currently or potentially the strongest sources of impact as authenticity, closeness and call to actions can be directly transmitted to fans. Players are next generations’ models, so let’s work on change-makers to maximise growth.
For ESPN, the striker has walked some of the emblematic places of the World Cup in Moscow, as the Fan Fest.
Photo credit: Deyna Castellanos