Just 10. That’s it, 10 fans.

We know the full capacity is 8,000 spectators but we need to start micro to scale huge.

Let’s find 10 people to trust, listen and come to the game on the weekend. Let them feel as part of your family where they feel cared and proud to attend.

If they don’t come next weekend with more fans, we need to redesign the experience and start over.

If they come next weekend with more fans, your experience is worth recommending and, thus, keep your focus on maintaining and increasing the engagement of the first 10.

Aiming to sell out the stadium without a substantial average attendance is trying to please everyone with a specific product for no one.

Plan and spend micro based on short but solid growth and let they become your best sales agents, that’s the most effective marketing.

Photo credit: UEFA

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