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Leaders eat last, speak last and listen first.

Listening, a crucial skill to give a smarter, more effective and connecting answer.

For us, women’s football professionals, listening to our real CEO of our day to day, is the blood of the business.

And so knows it Nike, they have opened a “futurist” store where product will be determined by digital and local commerce data. New apparel, footwear and accessories will be selected to be sold regarding what NikePlus members engage with in Los Angeles.

That is, in other words, taking care of the 20% of fans who live and feel the brand. Creating something for the early innovators who can stay up in line the previous night to buy something.

But here is the main point.

Listening will be always crucial, how your fans want to speak will change.

More about new Nike’s store on Nike Live Los Angeles

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