Improvements in Liga Iberdrola at Espanyol v Betis
Liga Iberdrola is giving signals of growth. Yesterday, at Ciutat Esportiva Dani Jarque and due to the first league match of Espanyol and Betis, around 900 spectators attended the game. A renewed and exciting atmosphere among local and away fans. Maybe it’s a...
What makes women’s football different
From your perspective, aiming to grow business in women’s football, it will be crucial to differentiate your brand. A different story from an element that can drive attraction, connection and loyalty. Here you have 8 essential ingredients in women’s football through...
Iberdrola will keep lighting Spanish women’s football
Iberdrola came to Spanish women’s football to stay. Yesterday, the Spanish National Association announced the extension for 3 additional years of the partnership with the multinational electric utility firm. Until 2021, Iberdrola will: Continue being the main sponsor...
Are you cheap or different?
You can be the cheapest or have a cool product. You can sell it to everyone or just to a few. The American academic Michael Porter described how companies pursue competitive advantage across a specific market: A. By lower costs than its competition. B. By a...
New free ebook: Branding Women’s Football
#WhatIf Xavi Bové releases on September 10th a Brand Manual for women’s football players so they can benefit from their brand at a bigger scale? This was my commitment. Last May, Women in Football launched a campaign named #WhatIf, an initiative born to challenge the...
The numbers behind Marta’s brand
She’s done it again. Marta Vieira is among with The Best. The Brazilian star has been nominated to The Best along with Dzsenifer Marozsán and Ada Hegerberg by FIFA. To date, Marta accumulates a total of 5 awards for the best player in the world and up to 14...
The challenging mission for 2019 World Cup
Everyday, women’s football face a challenge of respect. Some top clubs and competitions keep making steps forward gathering more resources, fans, media attention, partners engagement and high-quality players. On the other hand, some clubs, especially exclusive women’s...
Welsh women’s football, at cruise speed
The British country is demonstrating solid growth and the potential to become an emerging market women’s football. Against the English lionesses and supported by 5,053 fans, the Welsh team lost the game and the chance to get a spot for the next World Cup. A missed...
Expensive doesn’t mean cool
Rather than a stadium, we could think of a temple. A sacred place where the fans attend to pay loyalty to their club. It doesn’t matter the level of technology, infrastructure or connectivity you can provide as long as fans go back home feeling proud. However, there...
Strong is… Nilla Fischer and Fran Kirby
UEFA’s campaign Together We Play Strong has started to release videos of professional players’ insights and stories under the name of “Strong is”. Series of documentaries aimed to outspeak and say what could sound uncomfortable but empowering to women and girls in...
Do you know what your real price is?
The price of anything is what you pay for. Simple. It’s the promise you make to your fans regarding their expectations. Is what they are willing to give up for your promise. But, have you considered what your total price for your fan is? Imagine that this weekend is...
The day Manchester United forgot about the women’s team
Connection with fans is based on trust, and trust is built from frequency and consistency. It’s about showing up when they want to know about you and adding more value than expected. On August 19th, Manchester United Women played their first ever match. A historic...
FIFA unveils its plan to expand women’s football
During the celebration of FIFA U-20 Women’s World Cup held in France, Rennes was the chosen location for FIFA Women’s Football Conference. The event gathered UEFA member associations and numerous women’s football leaders from entities as UEFA and FIFA. Presentations,...
Are you sure it’s working?
We all want to make a difference, a change. Something we will be remembered for when we are gone. But most of us also get lost in how we measure that impact. If you track every month how many website visits your club registers, is it because you want to have the most...
UEFA plans an upgrade for women’s football
Last years’ general growth in women’s football and the success of its major events as the Euro or the upcoming record-breaking World Cup are leading UEFA to set an effective plan to take the game to the next level. Also considering the Women’s Champions League...
What’s the price of a women’s football ticket?
In the English FA Women’s Super League, clubs like Arsenal raise revenue from matchday ticketing. Arsenal Women online tickets have been frozen for the third consecutive season: Online tickets: Adults £6 Concession* £3 Matchday prices: Adults £10 Concession* £5...
What is upsetting marketing?
Who are you upsetting? If we are not upsetting anyone, we are not doing it well enough. Upsetting means that some people will be annoyed, but others will love it. It means that it’s not made for everyone but for a certain community that share the same worldview and...
How many women’s football shirts can you buy in Spain?
No one will show more interest about your brand than you. Out of all Liga Iberdrola clubs, just 3 of them sell their women’s team shirt online. Athletic Bilbao, Atlético de Madrid and Sporting Huelva are the only ones from all 16 teams, this means hardly 20%. Clubs as...