What kind of revenue do women’s football clubs generate?
The figure of the sponsor tends to be seen as a platonic love. Someone who will come and rescue us at some point. Like getting married, it doesn’t happen overnight. You first have to ask the for number, then go on a first date and so on, until proposing marriage is...
Sponsorship and social media in Women’s Super League
Strong differences in followers, sponsors from men’s teams and Nike leadership. The FA Women’s Super League started the current season with a new branding, a renovated design implemented by the FA that also included the Women’s National League and the Women’s...
Email, your new sponsor
What if from today you had to spend 200€ per day to have the same visibility on Instagram? Your social media followers are an indicator of your community, this is true. But it’s also true that you don’t control or own them, it’s quite the opposite. What do we do as...
Sponsorship and social media in Liga Iberdrola
Diversity and potential growth. At a marketing level, Spanish clubs play at different rhythms and differences are more evident among exclusive women’s clubs and those with men’s teams. Above all of them, At. Madrid Femenino and FC Barcelona Femení are far ahead in...
Why we don’t have sponsors in women’s football
How we approach commercial conversations determines how successful we’ll be when generating business revenues. It’s easy to see marketers focus their talk on what ROI their brand has, how many fans attend to games or how many people follow their club in social media....
“For the final, there were lines from 6:00 in the morning”
Entrepreneur, optimistic and self-made, for the good of Mexican women’s football. Her passion for sports and her will to deliver value with her proactive spirit have led Ivonne Valdivia to lead the Digital and Press department of one of the most relevant clubs,...
UEFA commits extra 50% in its women’s football budget
The key for a bright future of women’s football is at the base, where next generations can access to better opportunities in a higher developed game. At an elite level, top players, clubs and competitions are needed to break ceilings in favour of higher attention from...
Barça Women turns profitable with 3.5M€ from Stanley
Women’s teams seen as part of men’s clubs are usually the little sister that needs help. A non-profitable or even social department to enhance the image of the club. It’s not the case of FC Barcelona Women, the “little sister” is the only profitable section in the...
Ready for a thrilling calendar
For the first time, FIFA has launched a global strategy for women’s football in order to boost its growth and professionalism worldwide. To date, the top of the iceberg of FIFA’s work has been the World Cups every 4 years. In 1970, FIFA decided to strongly reinvest in...
What I learnt visiting Zürich and FIFA
As part of a personal “sports MBA”, I travelled to Zurich, Switzerland, two weeks ago. I believe in creating your own courses, conferences or talks, aiming directly to who you can learn the most. You’ll make the most from your time and money. During my short and...
The narrative your sponsors want to believe
Profitability, lack of resources, professionalism or need for trust. At the end of the day, it comes down to money in many areas. We already know it, but we are not going to get the money if we don’t change the way we try to get it. If we had to choose between public...
We need you to lead
Challenging the status quo in women’s football means standing up for a change. It could be the way players are paid, the way sponsors are treated, the way fans are taken care of or the way media is provide with content. In any of the previous challenges or in any...
“The women’s team of Real Madrid would make the leap”
11 seasons and 343 games as coach in the elite of Spanish women’s football. A privileged expertise that positions Alberto Berna as a solid reference in the benches of Primera División. Loyal to his Zaragoza Femenino, with which he concluded his journey last season, he...
The biggest showcase for women’s football ever
One year ago, FA CEO Martin Glenn at Leaders congress shared his thoughts on the rise of women’s football in England. “Our aim is to make @UEFAWomensEURO 2021 the biggest and best showcase for women’s football ever seen in Europe.” A vision that FA CEO...
Step by step to build an epic brand in women’s football
Current or future executive in women’s football marketing, this is for you. Here you will find a guide to build a successful brand in women’s football, either for a player, club, tournament or national association. All yours. 1. First, 3 questions Before...
Toni Duggan’s thoughts about women in sports
Women in sport is a social reality. Toni Duggan, football star playing for the English Lionesses and FC Barcelona, explains how she feels women’s sports are embedding into society. From her standpoint, women’s football is at a more mature stage than it was just five...
Right questions for epic solutions
The words we use to communicate are a reflect of our thoughts, which show our worldview. In the women’s football industry, I have heard things like “we don’t have money”, “we’re not profitable”, “we don’t have fans” or “nobody pays us attention”. It doesn’t matter if...
The best Liga Iberdrola ever has started
The 2018-19 season is not only a new chapter but the brightest one. In terms of TV audience, base participation, sponsorship or fan attendance, Spanish women’s football is running towards another record-breaking year. According to an article of El País journal in...