#WhatIf Xavi Bové releases on September 10th a Brand Manual for women’s football players so they can benefit from their brand at a bigger scale?
This was my commitment.
Last May, Women in Football launched a campaign named #WhatIf, an initiative born to challenge the landscape for women in the football industry. Any stakeholder was invited to contribute.
Today, I’m happy to release a Brand Manual for players and clubs in women’s football. A guide designed to build a successful and enduring brand in women’s football.
Branding Women’s Football is structured in the following parts:
- Creative design
- Brand influence
- Brand positioning
- Brand voice
- Action and control
- Bonus: the essence
Hope it can help you to make a change through your brand.