We all want to make a difference, a change.
Something we will be remembered for when we are gone.
But most of us also get lost in how we measure that impact. If you track every month how many website visits your club registers, is it because you want to have the most popular website?
Or do you want, on the other hand, make your supporters happy?
Then, why don’t we measure the number of smiles during games?
Having a clear strategy is a challenge itself, but knowing if it’s working can be a bit more difficult if we don’t know how to measure it properly.
Especially in digital, we jump very quickly to measure engagement, reach and followers, forgetting if these metrics will lead us to change what matters us.
With my blog, I used to obsess with web visits or clicks. I have learnt that if my goal is to help women’s football business professionals to make more and better marketing decisions, I must focus on the trust, attention and value that you give to my content.
This way, my strategy will be based on providing more value and not on trying to get more people in.
How do I measure my impact? I carefully listen to the feedback that tell that they have made something positive through my ideas.
My suggestion is starting with the “how will I know if it’s working” question in mind. Otherwise we can’t improve and, thus, make a difference.
PD. Thank you very much, we already are +100 “crazy ones” in the tribe.