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During the celebration of FIFA U-20 Women’s World Cup held in France, Rennes was the chosen location for FIFA Women’s Football Conference.

The event gathered UEFA member associations and numerous women’s football leaders from entities as UEFA and FIFA.

Presentations, panel discussion and workshops were aimed to learn, build and share ideas designed “to bring women’s football to the next level”, said FIFA President Gianni Infantino.

During the two-day conference, Fatma Samoura, FIFA Secretary General, shared a very detailed and precise snapshot of FIFA’s strategy for women’s football:

Goals. Grow participation, enhance commercial value and build the foundations.

Strategy. 5 main pillars:

  1. Developing and growing on and off the pitch with development programmes, academies, schools, mentoring and referee development.
  2. Improving women’s football competitions at an international and regional levels, building from popularity of the World Cup.
  3. Increasing commercial value with dedicated sponsors, ambassadors, content distribution and communications.
  4. Ensure women within key decision making bodies, institutionalising women’s football and refining regulatory frameworks.
  5. Educating football’s impact on women and girls through legacy programmes, partnerships with NGO’s and empowerment campaigns.

Who. Confederations, Member Associations, clubs, players, media, fans, NGO’s, civil society and other stakeholders will be responsible for making it happen.

Some of the milestones that want to be achieved are:

  • Creating new FIFA international competitions for women
  • 60 million women and girls playing football
  • 1 billion broadcast viewers for FIFA Women’s World Cup 2019

FIFA and UEFA take the lead to build a brighter future from the base, ensuring participation and youth growth, and from the top, enhancing and intensifying the spotlight for major competitions.

This snapshot demonstrates the global growth phase women’s football is at. The 3 main goals set by FIFA are based on growing, at a participation, commercial and structural level.

To reach the desired horizon, media will play a key role in spreading the game across the market.

Women's Football Marketing

Photo credit: FIFA

New job vaccancies:
UEFA – Women’s Football Competitions Manager
UEFA – Women’s Football Development Coordinator

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