In the English FA Women’s Super League, clubs like Arsenal raise revenue from matchday ticketing.

Arsenal Women online tickets have been frozen for the third consecutive season:

Online tickets:

Adults £6
Concession* £3

Matchday prices:

Adults £10
Concession* £5

Concession tickets are for under-16s, over-65s and disabled supporters.

Nowadays, setting a price to a women’s football game can be as profitable as risky.

It can be easy to set a low price to “get people in the stadium before increasing it next year” when, by the way, you own the award of “bad guy” of the movie.

But, is your experience any good if they are not willing to pay what you think it’s worth?

Most companies struggle financially because of selling their products and services at a too low price. If you have to lower your price to get people in, the product is either the wrong people or a weak product.

In competitions as the Liga Iberdrola, we will see regular ticketing revenues soon.

So, let’s start by offering a worthy experience where we are not afraid of the price.

Photo credit: FIFA.com

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