Primera Iberdrola is ready to level up with a new season starting tomorrow. The landing of international stars and the future Real Madrid, Mediapro acquiring the TV rights of most teams for 3M € per season and the “World Cup effect” promise a catchy season. In the...
Revolution moments throughout our journey. Learnings as essential as valuable to keep moving forward. This is how I perceive what we use to call failures. Many of them, in my adventure in women’s football marketing and, many others, in the most personal field. I...
“Specific, significant moment when something begins to change”. That’s the definition of turning point, what Budweiser has exactly committed to contribute to in favour of women’s football. After supporting the UWSNT for three decades, Budweiser has recently signed...
Social media, web, events, contests, discounts or ads. A whole system set to get more money than the one you invest. But, does it really work? We do it particularly in sports and in women’s football, where we need to start, launch and grow to keep our projects on...
Following a successful World Cup in terms of digital, social and media impact, FIFA published a global report about the situation of their member associations regarding women’s football. On the following charts, you will see some of the most relevant figures. But...
More than 1 billion TV viewers from 206 countries through more than 200 broadcasters, a global fan attendance of more than 1.1m, USWNT jersey becoming the best-selling football jersey ever on Nike.com, 57,900 spectators in Lyon at the final and many more milestones....
As expected, the Women’s World Cup is breaking all records in terms of TV audiences, social media impact and, why not, word of mouth in the street. Some of the milestones the tournament has reached: 433 million views on FIFA Women’s World Cup channels82 million video...
After all 12 games from the group stage first round have been played, we can see how Grenoble, Paris and Reims accumulate the highest average in fan attendance. Teams as the host country, France, as well as United States and Japan have made their debuts for this...
Time For Action. For the first time, UEFA launched a dedicated women’s football strategy. The main goal is clear, doubling the number of female players by 2024. More participation means more quality on the pitch which leads to a higher commercial value that attracts...
Analyst, close and constructive. This how Sandra Sánchez shows up, indispensable at the Digital Strategy and Content Creation for LaLiga, where she constantly adds value in favour of Spanish women’s football and for Liga Iberdrola. She also works as a TV commentator...
Are we present in digital platforms to increase our brand awareness? To build a loyal community? To monetise our impact? Is it for us or for the fans we seek to make a positive change? We all could agree that fans are the core of women’s football, the family we want...
Change-maker, leader and empathic. From my perspective, Priscilla Janssens is one of the most influential women in sport, having excelled at the elite of football in countless of top FIFA and UEFA events worldwide. A true inspiration for those who seek to make a...
Last week I had the opportunity to attend to the first edition of Leadership Woman Football, a congress celebrated in Wanda Metropolitano and born to promote gender equality and women in sport. In the congress, the situation of sponsorship in women’s football was on...
When more fans are attending games and mass and niche media are dedicating more coverage to the women’s game, the absurd 1% of sports sponsorship invested in women’s sport will radically change. However, it will if we take responsibility for two jobs: working on...
According to the Ticketmaster’s annual State of Play report, 60% of the 12,000 people interviewed in United Kingdom agree that women’s sports are considerably growing, the majority of them from 25 to 34 years old. As the study points out, this young generation is one...
Constructive, resolutive and optimistic. Ingredients of Nacho Solana’s personality, a true reference in women’s sports and sponsorship. Nacho accumulates more than 17 years of experience in the areas of Sponsorship, Events, PR and Communications in sports. He is...
At a steadily and unstoppable rhythm, women’s football is building a marketable and profitable fan base worth engaging with. Expanding awareness and weakening mindset barriers through quality on the pitch and admiration in word-of-mouth. According to Nielsen Sports,...
The record attendance of 48,121 fans in San Mamés highlighted, once again, the unstoppable growth of women’s football. Gathering this volume of fans in the middle of winter and on a weekday, for a women’s football game, is very unusual. However, from a...
Purpose, energy and teamwork. These are the values that Esti Lestari represents as one of the top 50 women leaders in Asia Pacific. She is currently the President of Persijap Jepara, a club she acquired to empower Indonesian football and to provide more opportunities...
More girls and women playing, sponsors investing more money and more audience following the game at the stadium or through a screen. But, how many exactly? According to a report from Nielsen Sports, women’s football impact is exponentially growing across the globe....
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