Social media, web, events, contests, discounts or ads. A whole system set to get more money than the one you invest. But, does it really work?
We do it particularly in sports and in women’s football, where we need to start, launch and grow to keep our projects on track.
I want to share some of the best learnings from reading the book Sticky Branding by Jeremy Miller. The goal? Building something others can’t avoid recommending, sharing and repeating.
- Crystal clarity. Please, tell us what you do, how you do it and why in few words. Otherwise you don’t really know it, so how could others get it quickly?
- Say ‘no’ to business opportunities that don’t fit your brand strategy, it dilutes your brand identity and make you waste time that could be invested in strategic projects.
- Solve problems to your market, focus on your service or product functions in a way that resonate with who need a problem to be solved.
- Talk beautifully through all your visual communication, sight is one of the most important senses to evaluate and make decisions.
- Volume, Velocity and Value are the main priorities you can work on to drive sales and grow a remarkable brand, pick one at a time.
I love the way The Players’ Tribune present their athletes stories and reason why, an example of showing why you should care through engaging words:
Welcome to The Players’ Tribune, a new media company that provides athletes with a platform to connect directly with their fans, in their own words. The Players’ Tribune publishes first-person stories from athletes, providing unique insight into the daily sports conversation. Through impactful and powerful long- and short-form stories, video series and podcasts, The Players’ Tribune brings fans closer than ever to the games they love.
Why, how and what, and there you go.
Here you can read Megan Rapinoe’s letter “You Can’t Get Rid of Your Girl That Easily”: