We can choose to either make products for our clients or to find clients for our products. Insisting on why people should buy from us proves our product isn’t good enough. Allocating time and energy to improve an experience is far more effective than constantly...
From snoozing your alarm to waking up at 5:00 with energy. Purpose gives meaning to our lives, our responsibility is to find it and follow it. It’s not a destination but a journey, you don’t find it by thinking but by doing. It gives direction to our contribution,...
“I will perform as a legend when a big project comes”. The truth is, most of the times, big projects come out from small steps. Day by day, risk after risk. Micro decisions that allow us to climb up to the top. Pick up your mountain and let perseverance and creativity...
That extra half an hour, message, review or feedback. When most would say “better done than perfect”, you care about the details. Not for everything but for those projects you are proud of. That’s when you become personal, relevant and remarkable. Because we care,...
Awareness and trust, in this order. We try to sell before letting know people we exist. We try to have followers before they trust our story. First things first. Measure accordingly your stage in the the market. First, they see you and, if they decide, they trust...
Time is the most valuable currency for the ones we live in the present. Don’t give it away, don’t waste it. Whatsapp, social media, meetings and email have a Harvard MBA in stealing time. Block daily time for your rocket or whatever is your have come here for. Here,...
Not waiting but taking responsibility, identifying women’s football as an opportunity to shape its future and embracing failure as a chance for growth. Ebru Koksal exemplifies the nature of a true leader made from self-awareness and vulnerability. Priceless insights...
The greatest growth story in Australian sport. This is how Australian Football Association CEO, David Gallop, described the hype of women’s football in the country. Sam Kerr’s transfer to Chelsea or the good performance by the Matildas at FIFA Women’s World Cup 2019,...
Your reason why. Your core values. What you came for. This is your manifesto. Dig deep to disconnect from the world and to connect with your purpose. For 2020, this is my challenge for you, start committing and living up to your manifesto. A bigger impact on projects,...
Creativity, perseverance and perfection. Three values that define Lorenzo Perales and his vision about sports marketing and sponsorship. According to Lorenzo, women’s football needs to develop its own commercial strategy without comparing to other sports. Lorenzo...
Investing in specialised professionals to grow business, how has the FIFA Women’s World Cup helped French women’s football and the need of creating more engaging content. Arianna Criscione wears the colours of Paris Saint-Germain on the field as a first-team player...
English women’s football is beginning to take a remarkable lead on and off the field. A global benchmark in marketing and business for women’s football worldwide regarding fan experience, digital engagement and TV coverage. After a successful FIFA Women’s World Cup...
Becoming a salesman for the sponsor, normalising women’s football and telling a consistent story about the price. It was a real privilege to interview Jim Gooley, international women’s football specialist and former Director of Sales at Sky Blue FC, in the NWSL. Jim...
This week I had the privilege to attend the first edition of the Athens Women’s Football Summit, an international congress held in Greece that gather the top sports leaders in women’s football. I had the opportunity to participate as a speaker in a marketing panel....
Beyond visibility and values, women’s football brings a whole new level of potential revenue for brands. It will hugely pay off in the long run but profitability is not a “crazy dream” for Nike. According to Mark Park, Nike’s president and CEO, “it was an incredible...
Learn to love the process, the effort, the improvement, the obstacles. When we connect with what makes us happiest, what comes next becomes irrelevant. Ups and downs of the rollercoaster is what makes it special. Forget about the final result, even though it might be...
Perfect is the enemy of done. In a world with limited time, pursue excellence showing your arte, we need it. Done means starting, improving, launching again, to finally rock it. Done, better than perfect.
We tend to learn from successful stories in sport and women’s football, as Portland Thorns, for example. The tactics, as the ticket prices or social media platforms are relevant, but also temporary and imitable. Finding out why, the strategy, requires...
Our body is the rocket we will pilot the rest of our life. The more time we spend working, the less we tend to take care of it. Treat your health and sport compromises as work meetings. As if our lives depended on it, on taking care of our physical rocket, and so it...
Our biggest oportunities aren’t hidden in finding new fans or sponsors but in the existing ones. We usually focus our attention on looking for more instead of delivering more. A tiny shift but with totally different results. FC Barcelona Women have not always done...
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