More girls and women playing, sponsors investing more money and more audience following the game at the stadium or through a screen. But, how many exactly?

According to a report from Nielsen Sports, women’s football impact is exponentially growing across the globe. This research has been conducted in eight countries, including the US, UK, France, Germany, Italy, Spain, Australia and New Zealand. Let’s analyse the numbers:

  • Announced sponsorship deals have increased by 37% and their average monetary value by 49%, between 2013 and 2017
  • 51,211 spectators at the final in Liga MX Femenil registered a new world record attendance for a women’s club football game
  • 1.6 million viewers watched the Women’s FA Cup final between Chelsea and Arsenal, while gathering 43,423 fans in the stadium
  • 84% of general sports fans are interested in women’s sports, being 51% of them male and 49% women
  • An audience of 105 million people interested in women’s football in these eight countries leaves room for opportunities with right holders, brands and broadcasters
  • 91% of the general population would either consider attending live women’s sports events or watch them online if they were accessible on free TV
  • More than 50% of the most recognisable female team sport athletes are footballers, as Steph Houghton, Hope Solo, Le Sommer or Vero Boquete
  • Women’s sports are competitive and inspiring, according to the majority of the population

Interesting data that illustrates the rise of women’s sports at a game and commercial level.

Women's Football Marketing


Women's Football Marketing

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