The 2018-19 season is not only a new chapter but the brightest one. In terms of TV audience, base participation, sponsorship or fan attendance, Spanish women’s football is running towards another record-breaking year.
According to an article of El País journal in collaboration with LaLiga, this is the most remarkable data:
- In general, the Spanish women’s football league has advanced more in the last 5 years than in its 30 years of history. The creation of the Women’s Football Clubs Association and the partnership of Iberdrola are the main causes, according to Pedro Malabia, women’s football director at LaLiga.
- Up to 100 transfers have been done this pre-season, a signal of good steps towards professionalisation.
- The absolute national team will participate in its 2nd ever World Cup and the base teams have been runner-ups at the U20 World Cup and U19 European champions, this year.
- 3 out of the 5 of most attended games were played last season: At. Madrid – Madrid CFF (22,202), R. Sociedad – Athletic (21,500) and Levante – Valencia (14,000).
- 31 out of the 42 clubs in 1st and 2nd division in men’s football have a women’s team. LaLiga and Iberdrola have been constantly supporting them, financially and at a advisory level.
- LaLiga dedicates resources to all the clubs and guides them to comply with financial and structural rules, to ensure the best performance on and off the field.
- From a player perspective, “the evolution has been spectacular. We had 2 people in the staff, today they are 8. Now we have contracts and more visibility”, says Paloma Fernández from RCD Espanyol.
- In Spain, football is the fastest-growing sport among women, accumulating a total of 42,235 licenses in 2017-18 season.
- 4 games of Liga Iberdrola will be broadcasted every weekend by Bein Sports and Gol TV.
- 7M TV spectators was the global audience of last season, with an average of 105,071 viewers per game and representing a 37% growth in comparison to 2016-17 season.
- Over the last season, player’s social media followers increased by 97% and clubs’ followers by 42%.
Let’s do it much better this season, we’re on our way.
Source: El País-LaLiga
Photo credit: LaLiga