Challenging the status quo in women’s football means standing up for a change.

It could be the way players are paid, the way sponsors are treated, the way fans are taken care of or the way media is provide with content.

In any of the previous challenges or in any change you seek to make, you will need to lead a tribe to make it happen. We need the people we want to engage with to improve their lives.

According to Seth Godin’s book Tribes, a group of people is just a group of people. But a tribe is something more, a community connected by a common worldview. To turn your group of players, fans, sponsors or media into a tribe, you will need two things:

  1. A shared interest. Something bigger than themselves worth being part of a tribe. The bigger the problem, the stronger the connection can be.
  2. A way to communicate. Either to leader to tribe, tribe to leader, tribe member to tribe member or tribe member to outsider.

The leader can be focused on the following goals in order to improve the effectiveness of the tribe:

  • Transforming the shared interest into a passionate goal and desire for change
  • Providing tools to allow members to strength their communications
  • Leveraging the tribe to allow it to grow and attract new members

At an international, national or regional level, we need leaders to lead for the good of the game.

Is it going to be you?

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