Are values and emotions enough to sign a sponsor? The true is they’re not, most of the times. I had the opportunity to attend a speech about Movistar communications and sponsorship strategies. A traditional sports brand that looks for specific assets, both tangible...
Marketing, English, sponsorship, digital. Or any area. That one we are better than anyone, our strength. That area needs to go to the mechanic too, precisely because it is important. We tend to learn only new, but not improve old. Let’s check, question and optimize...
Don’t apologise when speaking more languages besides your native tongue. Learning, trying and improving a foreign language is an act of love and bravery to connect. There is nothing to feel sorry about. Be proud of it, regardless of what others will think.
Two energies that play a significant role in our lives. However, we easily get distracted in the responsibility of making them work towards our dreams. We can waste a lot of time and money with people and things of little importance to us. Yet, especially time, is...
Don’t worry if think you’re not ready yet. Just go for it and be prepared to learn, specially from mistakes. We are not expected to be perfect, but to be us, willing to grow and make things better. Just do it, if you’re not ready, you will.
Your natural self. No more, no less, regardless of what people think, feel or do. To contribute to the fullest according to our virtues, we need to let everything go to let our true self expand. Your story.
Caring, determined and brave. Alyse LaHue shares her excitement about the future of the NWSL at the same time she is not shy to reflect on the need of having more women in the game. Alyse embodies the story of a passionate and determined football fan who started as an...
How we talk to ourselves defines how we talk to others. We tend to be warm with the ones surrounding us and hard on ourselves. Ourselves are the single most important person of our life. Love yourself to love others, use empowering and kind language with yourself....
Our responsibility is to change things for the better, solving interesting problems to do work that matters. Spending most of the time telling what we do in social media, using email as Whatsapp and doing useless meetings prevent us from achieving all we could. What...
When life leads you to a big challenge, it is exactly when you are meant to be. Good, strong and worthy enough to deliver a great result. Otherwise life wouldn’t had put you in that situation. Your responsibility is to fully recognise your value and make your...
Remember to smile. To have fun. Projects come and go, big and small ones. What we felt is what stays, and it’s not worthy if we forget to enjoy our journey. This is why we started, isn’t it?
What you would do for others or your expectations don’t make another person responsible for anything. Everyone of us are free to think, feel and behave according to our nature. Instead, focus on the respect, love and attention you believe you owe to...
We all have that friend who is never happy with his or her job, partner, parents, holidays, body or friends. Always sharing negative thoughts with a destructive nature. He or she doesn’t want to solve it but to get you on board on a common complaint. Care enough to...
Slow down. We find curiosity and surprise in details. Why wasting a lifetime overloaded with work? At the end of our lives, no one regret having spent more time at the office. Our top regrets are: Not having had the courage to live our own lifeNot having worked...
Patience is underrated, not that cool. Patience reminds us we are on the good track and prevents us from changing our goal every day. It helps us to persevere and to learn to love the process. We can’t reconsider all our plan everyday, but we can use patience to...
What do sponsors need to succeed in women’s football? Attention and trust. Enough awareness to let fans and media know they are part of the women’s game and engagement to lead them to interact, follow and, ultimately, buy. An attractive story to craft a remarkable...
Even with the highest rewards and recognitions and the most critical and hardest lessons, stay calm and reflective. Things don’t happen at you, but for you. Your self-value and serenity come from inside, where it really matters to know your truly self-worth. The more...
We tend to value ourselves for what we achieve, rather for what we are. There’s always one more goal, one more accomplishment, leading us to emptiness and frustration. Build your self-worth from your core values to keep your fulfilment within, not outside. Generous,...
It’s not enough to be aware of our vulnerability when someone leaves too often. We move on and go back thinking we are going to be around forever, acting accordingly. Set practical habits to bring death as a life partner. As if your life depended on remembering you...
Guilt traps us in the past, a time we don’t possess anymore or have control over. Worry makes us paralyse us thinking about something that probably won’t happen in the future and can’t influence either. But, fear, leads us to opportunities in the present moment if we...
Esta web usa cookies. Si continuas navegando, aceptas su uso. Saber más. This web uses cookies. If you continue browsing, you accept their use. Esta web usa cookies. Se continuar a navegar, aceita a sua utilização.
