English women’s football is beginning to take a remarkable lead on and off the field. A global benchmark in marketing and business for women’s football worldwide regarding fan experience, digital engagement and TV coverage.
After a successful FIFA Women’s World Cup reaching the semifinals with a great performance, the Lionesses also became a success outside the pitch. Their Twitter account became the fastest-growing social account among all nations and the semifinals registered UK’s highest TV audience in 2019 with 11.7 million viewers.
Here are some of the most recent significant steps for English women’s football:
- The FA announced a record sponsorship deal with Barclays, believed to be close to £18m according to the Guardian.
- 69% of adults interested in women’s football in England consider it deserves the same profile as the men’s game, according to a YouGov poll.
- Wembley witnessed a record-breaking attendance of 77,768 spectators, the biggest home attendance for the national team.
- During this Women’s Football Weekend, Anfield, Tottenham Hotspur Stadium, Amex Stadium and Madjeski will open their doors.
- The star Sam Kerr has signed for Chelsea, boosting competitions’ interest worldwide with an outstanding club communications campaign.
- Each club of the Barclays FA WSL charges a minimum of £5 for adults to access games and all have season tickets pricing.
Strong steps forward in a country that will host next 2021 UEFA Women’s Euro and where the FA set as pillar goals, in its 2017-2020 strategy, doubling the number of girls and women playing football and doubling the number of fans in women’s football.
The competition is constantly improving as a product and, therefore, expanding media, fan and commercial interest.