The line-up of traditional marketing was advertising, mass media, generous budgets and endless marketing plans.
The line-up of permission marketing is relevant content, personal connection, specific channels for niche markets and flexible marketing strategies.
Actually, women’s football has a lot to do with start-ups.
This is why we require a different kind of marketing, far from rigid plans that block clubs to adapt to the everyday tornado in football.
The good news is there is not a certain and mathematic way to do marketing in women’s football. However, there is a way which can help a lot, the Canvas model.
The Canvas model consists on having on a single piece of paper all the vital elements of a marketing plan which can and have to be adapted in a constant-changing environment. The areas you will have to define are:
- Key partners
- Key activities
- Key resources
- Value proposition
- Customer relationship
- Customer segments
- Cost structure
- Revenue streams
That’s it, my friend. Here you have the example of FC Bayern München. I found it on Google, it’s probably not the real one but it gives a valuable example of a Canvas done in sports.
Hope it can help you to design your marketing and to take your club to the next level.