The line-up of traditional marketing was advertising, mass media, generous budgets and endless marketing plans.

The line-up of permission marketing is relevant content, personal connection, specific channels for niche markets and flexible marketing strategies.

Actually, women’s football has a lot to do with start-ups.

This is why we require a different kind of marketing, far from rigid plans that block clubs to adapt to the everyday tornado in football.

The good news is there is not a certain and mathematic way to do marketing in women’s football. However, there is a way which can help a lot, the Canvas model.

The Canvas model consists on having on a single piece of paper all the vital elements of a marketing plan which can and have to be adapted in a constant-changing environment. The areas you will have to define are:

  • Key partners
  • Key activities
  • Key resources
  • Value proposition
  • Customer relationship
  • Channels
  • Customer segments
  • Cost structure
  • Revenue streams

That’s it, my friend. Here you have the example of FC Bayern München. I found it on Google, it’s probably not the real one but it gives a valuable example of a Canvas done in sports.

Hope it can help you to design your marketing and to take your club to the next level.

Women's Football Marketing

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