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“Brand management is the analysis and planning on how a brand is perceived in the market”.

That’s the first definition you come up on Google when you search for the meaning of brand management.

Today, in a market where differentiation is key to make your customers miss you if you were gone, we could define athlete brand management as:

Standing out from the crowd consistently”.

But, what does that mean?

Here is what you can do:

  1. Finding a spot in the market
  2. Discovering a powerful insight to connect with
  3. Designing a bold positioning statement
  4. Telling it to your audience frequently and consistently

Build a brand positioning statement no one can violate, substitute, replicate or eliminate within or without the company.

Ready for branding?

Photo credit: UEFA.com

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