“Brand management is the analysis and planning on how a brand is perceived in the market”.
That’s the first definition you come up on Google when you search for the meaning of brand management.
Today, in a market where differentiation is key to make your customers miss you if you were gone, we could define athlete brand management as:
“Standing out from the crowd consistently”.
But, what does that mean?
Here is what you can do:
- Finding a spot in the market
- Discovering a powerful insight to connect with
- Designing a bold positioning statement
- Telling it to your audience frequently and consistently
Build a brand positioning statement no one can violate, substitute, replicate or eliminate within or without the company.
Ready for branding?
Photo credit: UEFA.com