Quantity or quality?
Both, everyday, in front of the same audience.
It is way more effective to show up consistently in front of the same audience than few times to different people.
This is why is crucial to define well your buyer persona before designing a strategy aimed to make your brand show up many times in front of them. Obviously, being valuable and relevant through your content.
In women’s football, we have a precious opportunity to do many things for the first time. Especially when it comes to brands, there is a big potential to position clubs and players’ brands. For example:
- The toughest player in women’s football
- The most arrogant women’s football player
- The entrepreneur in women’s football
- The funniest women’s football player
What’s your spot?
Here you have some examples with “the lion in men’s football”: