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Interviews to women’s football business professionals:
+200 articles about women’s football
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A blog about strategy, sponsorship, branding and digital:
“We need more marketing professionals in clubs”
Investing in specialised professionals to grow business, how has the FIFA Women’s World Cup helped French women’s football and the need of creating more engaging content. Arianna Criscione wears the colours of Paris Saint-Germain on the field as a first-team player...
The growth in English women’s football marketing
English women’s football is beginning to take a remarkable lead on and off the field. A global benchmark in marketing and business for women’s football worldwide regarding fan experience, digital engagement and TV coverage. After a successful FIFA Women’s World Cup...
“We should become a sales team for our sponsor”
Becoming a salesman for the sponsor, normalising women’s football and telling a consistent story about the price. It was a real privilege to interview Jim Gooley, international women’s football specialist and former Director of Sales at Sky Blue FC, in the NWSL. Jim...
“We need more marketing professionals in clubs”
Investing in specialised professionals to grow business, how has the FIFA Women’s World Cup helped French women’s football and the need of creating more engaging content. Arianna Criscione wears the colours of Paris Saint-Germain on the field as a first-team player...
The growth in English women’s football marketing
English women’s football is beginning to take a remarkable lead on and off the field. A global benchmark in marketing and business for women’s football worldwide regarding fan experience, digital engagement and TV coverage. After a successful FIFA Women’s World Cup...
“We should become a sales team for our sponsor”
Becoming a salesman for the sponsor, normalising women’s football and telling a consistent story about the price. It was a real privilege to interview Jim Gooley, international women’s football specialist and former Director of Sales at Sky Blue FC, in the NWSL. Jim...
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Marketing in Europe
Sponsors and social media in the top European women’s football leagues
Women’s Football Business
The best content from 200 posts about women’s football business and marketing
Branding Women’s Football
Do you want to build a successful brand for women’s football players or clubs?