- Global sponsorship roles now demand measurable business impact
- End-to-end partnership leadership is becoming essential
- Track record and strategic thinking reduce board-level risk
HP recently opened a vacancy for a Corporate Sponsorships Director.
A dream job for many: leading global partnerships like Ferrari and Real Madrid for a major multinational.
This is what HP is looking for:
Let’s take a closer look.
What matters most?
01) Having delivered the results they seek
The mission is to manage a portfolio that delivers KPIs on brand equity, brand narrative and measurable return on objective (ROO).
What’s expected
Showing how you have managed sponsorships to drive brand, client and business results, supported by clear case studies and KPIs.
02) Having done the role’s responsibilities
The role requires holistic expertise in managing internal and external stakeholders across planning, negotiation, activation and reporting.
What’s expected
Explaining experiences leading partnerships end-to-end in complex environments, ideally with global and top-tier properties.
03) Having the right soft and hard skills
The tech company expects an experienced leader, a top performer in results, networking, negotiation, internal alignment, teamwork and pressure.
What’s expected
Demonstrating confidence, expertise, seniority and track record so that hiring you does not feel like a risky decision.
What does this say about the role?
In a sponsorship landscape that is increasingly expensive, technological and sophisticated, roles like this demand A-team players capable of delivering real business results.
Board expectations for high-investment partnerships like Ferrari or Real Madrid require executives with a proven track record.
To get there, we need projects that allow us to continuously improve at connecting brands’ strategic goals with the potential of major properties.
One day at a time, we get there.
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