A product can be sold until it’s manufactured.
Women’s football is produced but in a beta version, a minimum viable product, and not in many cases.
One of the key factor it needs for its completion is salaries, we can’t ask for a competitive, attractive and profitable game unless we can call it professional.
FIFPro Global Employment Report of 2017 stated the following insights:
- $600 (512€) dollars is the average salary of the global female player
- 50% of players get no pay
- 12 months is the average length of a player contract
- 47% have no employment contract
- 90% of players say they might quit football early
- 76% of players combine football with jobs or study
- 60% of players are between 18 and 23 years old
How can we sell a show where the main characters are barely compensated?
The world organisation FIFpro recommends these measures to overcome the situation:
- Decent jobs with decent pay and conditions
- Proper training environments
- Investing in physical, psychological, marketing professionals
- Innovating with new models of contracts, payments or sponsorships
- Responsibility from stakeholders to make it happen
For clubs, leagues and national associations, it can be risky to invest what is needed, but it will be riskier not doing it.
Let’s use a marketing and business approach to reach the maximum potential women’s football can achieve, together with real professional players to attract fans, brands and media.
You can access to the full report here:
2017 FIFPro Global Employment Report
Photo credit: FIFPro