Why does a professional women’s football players need a website?
A website is an opportunity to get permission from potential fans and partners to connect with them.
What does it mean getting permission?
Well, it means getting the ‘yes’ to a first date. Obtaining their trust to start a relationship through personal, anticipated and relevant content. An email is a great tool for that, but avoid spamming please.
The next question would be, what is valuable for your potential fans and partners in order to start a relationship? How can you provide solid value on a frequent and consistent basis so you give a lot before getting back?
Pernille Harder, Alex Morgan, Yael Averbuch and Steph Houghton. These are world-class players with websites worth having a look at. They have some elements in common:
- Sharing their personal story, values and goals
- Posting the best and most engaging content they have
- Remarking benefits for brands through potential sponsorships
- Promoting their own camp
- Offering exclusive products through their shop
You don’t need neither titles nor being rich, you just need a powerful story.