#67
Obtaining a certain competitive advantage by virtue of being the first to bring a specific product or service to market.
It wasn’t neither the first game at a big stadium neither the one with most fan attendance. However, it was the first to attract this level of attention at a scenery as Wanda Metropolitano, and the most crowded since the competition is Liga Iberdrola.
The derby from Madrid gathered more than 22,000 spectators where the main winners were Spanish women’s football and, especially, Atlético de Madrid.
In women’s football, there is a precious opportunity to do so many things for the first time and, by doing that, obtaining certain benefits:
- Stronger media impact
- Current sponsors loyalty
- Interest from potential sponsors
- Brand awareness and positioning
- Sympathy from women’s football community
Regarding sponsorship, fan experience or digital content, there are unique opportunities waiting to be taken. Here are some ideas to increase fan attendance.
Doing it relatively soon and investing time and energy to make a big show can be the most powerful campaign of the season.
Photo: Futfem.es