Gladiadoras Xeneixes. Under this name, Vanesa Raschella and Paloma Aschieri and their team accumulate more than 6 years providing visibility to Boca Juniors women’s team. With journalist DNA and in constant reinvention, they have built a solid and well-known platform for women’s football fans in Argentina. One of the keys, not waiting to take the opportunity and offering more than just matchday information as historical content or day-to-day news. Their dream, watching the Gladiadoras play on the grass of La Bombonera.
What is Gladiadoras Xeneizes and how were they born?
Gladiadoras Xeneizes is the name of our website. Everything started with a Twitter account and, from them, we kept expanding to other social media platforms. We had to get close to women’s football and realised that no one paid attention to the girls, not even a big club as Boca Juniors. Thus, we first created the Twitter account and then came the rest, Facebook, Instagram, website and emissions from Cadena Xeneize.
What evolution has Argentinian Women’s Football suffered since you got involved?
We have been ‘in the game’ since 2011, first with Vanesa and afterwards in 2012 together with Paloma. We feel that there’s has been a substantial evolution, especially in impact through social media. People know women’s football exists, with a particular awareness for Boca Juniors’ team with their nickname Gladiadoras. We have been able to keep it alive, but it is a huge effort to achieve great goals either nationally or continentally. There is a lack of professional and ambitious projects. We don’t question that there is good will but we also see people stopping by women’s football to selfishly benefit themselves.
“Mass media channels have a big debt with women’s football”
What is the implication from media?
Mass media channels are clearly in debt with women’s football. Recently, Crónica Group have committed to broadcast a game per weekend on TV. Before this agreement, games were only shown via streaming by TyC Sports Play. On big newspapers, just a tiny space is left for women’s football. Luckily, Crónica Group also announced a specialised supplement in their printed version. We need media to start talking from a sports perspective rather than gossiping. It’s not fair that just because Carlos Tévez gave his jersey to Ruth Bravo, the 10 of the Gladiadoras, that women’s football get to be on the spotlight. Obviously it’s something, but we need the sports side as well.
In terms of sponsors, is there a higher interest to partner with clubs, tournaments or athletes?
Sponsorship is another pending debt. There are brands as Nike that endorse particular players. From our perspective, it’s crucial that clubs that count with a professional marketing team make an effort to attract sponsors that help women’s football to grow and be more profitable.
“Clubs like Boca Juniors should lead the change”
What does Argentinian women’s football need to keep growing?
Women’s football in Argentina needs to be taken seriously. That is, for instance, respect for players from Women’s Football Association. Not long ago, some players were on strike because of their poor salary conditions, less than 10 dollars per training hour. It will be very difficult to make a big change if there’s not a true support from the Association. Nevertheless, we believe that clubs as Boca Juniors have to lead the way and demonstrate they want to be an active part in this game. Worldwide, women’s football is growing more and more and it’s a shame to be so slow in a country with such a football culture like Argentina.
In few words, what is to best to work on this sport?
Vanesa. The best is being an important part of its development, knowing that we can add something valuable. Seeing how everything we do has an impact and even players recognise our job. We are proud to contribute with ideas or whatever is in our hands to keep growing this beautiful sport.
Paloma. Working in women’s football is doing journalism at its maximum expression. All the and data is born from our work, from asking teams for information to postgame releases. We notice baby steps, but they are steps forward, like more and more people coming to the games. As Vanesa says, it’s a pleasure to help to women’s football growth and being the connector between players, their families and fans.
More at www.gladiadorasxeneizes.com