You could be the first, the best and/or the only.
Brands who have made it through the crowd are those who have avoided the crowd.
Brand awareness comes with category. If we can identify and conquer a category within a market, we win. We lose when we try to make an impact where plenty of brands and satisfied customers are.
The truth is, the more we position our clubs, athletes, tournaments or leagues based on a personality rather than a standard perception, the more engagement they will gain.
You will obviously get people off the boat, that’s part of the journey of becoming the first, best or only and of appealing to a few ones instead of everyone.
That’s precisely how Marta Vieira has built her brand positioning, becoming the best change-maker in women’s football. Marta is made of effort, empowerment and equality, and recently announced as goodwill ambassador for United Nations.
There are plenty of pieces to be owned, for the first time, in women’s football.
Dig inside and find what makes you recognisable off the pitch and offer it to your fans as a gift.
Photo credit: UN Women