The Allianz Frauen-Bundesliga has traditionally been one of the strongest leagues in Europe, nurturing worldwide women’s football with top players and sports performance.

But, how are they marketing teams performing?

As a league, they are one of the most influential in social media in Europe, behind countries as England and leveraging synergies from men’s football. Globally, the Allianz Frauen-Bundesliga is still very far from the American National Women’s Soccer League, having 142,609 and 414,972 social media followers respectively. Regarding clubs, 33% are solely women’s clubs, if we have a look at the ones that have exclusive social media platforms for the women’s teams, FC Bayern München owns 96% of the total fan base 4.1M followers.

Insurance and motor, Allianz and Mercedes-Benz. These are the main sponsors of the league. On clubs’ jerseys, we can found a wide variety of companies. From Energy, Construction, Food, Pharmacy, Finance and Hotel sector. If we had to pick one, Health would be the sponsorship field present in more teams.

The Allianz Frauen-Bundesliga is formed by the following 12 clubs:

  • VfL Wolfsburg
  • SC Freiburg
  • Bayern München
  • FFC Frankfurt
  • Turbine Potsdam
  • SGS Essen
  • 1899 Hoffenheim
  • SC Sand
  • SV Werder Bremen
  • FC Köln
  • FF USV Jena
  • MSV Duisburg

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