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The Division 1 Féminine has traditionally been one of the strongest leagues in Europe, nurturing worldwide women’s football with top players and sports performance.

But, how are they marketing teams performing?

As a league, marketing doesn’t match the high level they have on the field, very far from countries as England or Germany. Globally, the Division 1 Féminine is still very far from the American National Women’s Soccer League, having 15,940 and 414,972 social media followers respectively. Regarding clubs, 92% of them have both men’s and women’s teams. If we have a look at the ones that have exclusive social media platforms for the women’s teams, Paris Saint-Germain and Olympique de Marseille account for the 62% of the total fan base of 926,735 followers.

Finance, energy, betting and motor; Crédit Agricole, EDF, PMU and Volkswagen. These are the main sponsors of the league. On clubs’ jerseys, we can found a wide variety of companies. From Finance, Technology, Insurance, Media, Food and Telecommunications. If we had to pick one, the Public Sector would be the sponsorship field present in more teams.

The Division 1 Féminine is composed by the following 12 teams:

  • ASPTT Albi
  • Girondins de Bordeaux
  • EA Guingamp
  • Lille OSC
  • Olympique Lyonnais
  • Olympique de Marseille
  • Montpellier HSC
  • Paris FC
  • Paris Saint-Germain
  • ASJ Soyaux
  • FC Fleury
  • Rodez

Photo: Midi Libre

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