The Women’s Super League 1 has traditionally been one of the strongest leagues in Europe, nurturing worldwide women’s football with top players and sports performance.
But, how are they marketing teams performing?
As a league, they the most influential in social media in Europe, ahead of countries as France or Germany and leveraging synergies from men’s football. Globally, the Women’s Super League 1 is still very far from the American National Women’s Soccer League, having 174,570 and 414,972 social media followers respectively. Regarding clubs, 100% of them have both men’s and women’s teams. If we have a look at the ones that have exclusive social media platforms for the women’s teams, Arsenal Women accounts for the 88% of the total fan base of 6.2M followers.
Media, motor and housing; BT Sport, Continental, Vauxhall and SSE. These are the main sponsors of the league. On clubs’ jerseys, we can found a wide variety of companies. From Motor, Drinks, Construction, Beauty and Food. If we had to pick one, Airlines would be the sponsorship field present in more teams.
The Women’s Super League 1 is composed by the following 10 teams:
- Chelsea Ladies
- Manchester City Women
- Arsenal Women
- Liverpool Ladies
- Birmingham City Ladies
- Reading Women
- Sunderland Ladies
- Everton Ladies
- Bristol City Women
- Yeovil Town Ladies