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If you have an Instagram account, I have good news for you.

In a recent post about athletes’ brand management, we saw the importance of working on brand management to leverage its full potential.

The first step in building brand equity is analysing the current situation and the evolution the brand has experience to today. It seems pretty impossible if we haven’t tracked its performance through specific indicators.

This post is to give you a free tool for that. Let me introduce you Iconosquare, a web when you can measure historic brand performance. In my opinion, engagement through likes can be a faithful indicator.

Hope it can be very valuable to exceed your expectations.

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