Quality goes before quantity, even when we are talking about sponsors.
Rather than stamping a whole bunch of companies on a jersey, it’s more impactful, profitable and attractive to have a good one.
If you want to make your brand present in women’s football, please don’t sponsor:
- If you want to get rich fast
- If you don’t aim to a niche
- If you don’t match its values
- If you don’t support equality
As sports marketers, we have to look for the long-run and suitable partnerships, as a marriage.
Here you can see a list of reasons why brands should sponsor women’s football.
Don’t let them in.