Why marketing women’s football?
In my opinion, to sustainably fill the stadium regardless of the score.
Marketing is building a feeling through which fans will be eager to connect with your brand no matter what happens on the pitch.
Creating a strong enough story that leads fans to miss you if you don’t show up.
Yes, that’s the hard part but also the most impactful, thrilling and profitable. It’s based on a long rather than short scope.
It’s the case of Portland Thorns, “the greatest soccer city for women in the world”, with an average of 16,000 spectators per game.
Photo credit: Timbers.com