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Why marketing women’s football?

In my opinion, to sustainably fill the stadium regardless of the score.

Marketing is building a feeling through which fans will be eager to connect with your brand no matter what happens on the pitch.

Creating a strong enough story that leads fans to miss you if you don’t show up.

Yes, that’s the hard part but also the most impactful, thrilling and profitable. It’s based on a long rather than short scope.

It’s the case of Portland Thorns, “the greatest soccer city for women in the world”, with an average of 16,000 spectators per game.

Unbelievable.

Photo credit: Timbers.com

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