Why marketing women’s football?

In my opinion, to sustainably fill the stadium regardless of the score.

Marketing is building a feeling through which fans will be eager to connect with your brand no matter what happens on the pitch.

Creating a strong enough story that leads fans to miss you if you don’t show up.

Yes, that’s the hard part but also the most impactful, thrilling and profitable. It’s based on a long rather than short scope.

It’s the case of Portland Thorns, “the greatest soccer city for women in the world”, with an average of 16,000 spectators per game.


Photo credit: Timbers.com

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