What if Instagram decided to eliminate all your followers tomorrow?
Growing followers and fans doesn’t mean you control or own them. We should be grateful everyday for that to social media platforms. In the end, these users and data are theirs.
Creating and nurturing your own community becomes more than vital nowadays in order to manage and leverage data. Current social media seems to be here for a while but, isn’t it far better to be in the driver’s seat?
If we earn trust and permission from fans, we are in a situation where the conversation can extend to other areas apart from social media, where we are not in charge of the rules.
How can we do it?
- Using social media to lead our community to our website, email, phone, office, stadium or somewhere the party is made for the two of us.
- Collecting “permission” through phone numbers or emails.
- Building a machinery behind social media to provide a more relevant, anticipated and personal content.
- Exceeding their expectations in the promise made to join our community.
Design your own rules in a game you can make the difference.
We are waiting for you.