Women’s Euro Marketing

Know how the marketing of a Women’s Euro works from my own experience in the UEFA marketing team.

I give you my FREE WOMEN’S EURO MANUAL for women’s football managers, where you will find:

Marketing team operations
Sponsorship activations
Women’s Euro results
My most valuable learnings

This manual has been carried out from the own experience during the tournament held in Netherland and, in my case, located at the city of Breda.

¿On which email do you want to receive the Women’s Euro Manual?

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Players and Social Media

Know which are the players succeeding in social media and what best practices can be learned from them.

I give you my FREE SOCIAL MEDIA RESEARCH for women’s football managers, where you will find:

Best players rankings
Best countries rankings
Comparative analysis
Learnings

This study has been carried out from the information gathered from the 368 analysed players’ social media channels, members of the 16 national teams that participated in UEFA Women’s Euro 2017.

¿On which email do you want to receive the Social Media Reasearch?

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Digital Marketing for FC Barcelona Women’s

As project for my Digital Marketing PhD, I carried out an specific plan for FC Barcelona Women’s. Would you like to know which are my proposals in the digital area?

Please, note that the project is written in Spanish. However, I think it can still be useful for you as many illustrative content is included.

I give you my FREE DIGITAL MARKETING PLAN for women’s football managers, where you will find:

Current situation and competition analysis
Brand positioning study
Targeting strategy
Goals, KPI’s and strategy definition
Content calendar elaboration
Budget development

Feedback from project lecturer:

“A very strong strategic work on developing the areas and territories of content”

¿On which email do you want to receive the Digital Marketing Plan?

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Learn about sponsorship and social media in Europe

Would you like to know which are the top sponsorship sectors and the most followed leagues? Discover key aspects for women’s football marketing management.

I give you my FREE BENCHMARK for women’s football managers, where you will find:

Top sponsorship sectors
Most-followed leagues in social media
Technical sponsor leading brand
Clubs with men’s football teams proportion

Analyzed European leagues:

Spain: Liga Iberdrola
France: Division 1 Féminine
Germany: Allianz Frauen-Bundesliga
England: FA Women’s Super League

¿On which email do you want to receive the Benchmark?

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