Building successful sponsorships in sport is hard.
I share real learnings about Strategy, Commercial and Activation.

Sports Marketing Executive with ten years of experience in Strategy, Commercial and Activation.

Negotiated and activated multi-million dollar sponsorship contracts, including the Brazilian National Teams and Olympic Committee.

Today:

• I lead Sports & Entertainment for Neoenergia (Iberdrola Brazil, top25 in Brazil).
• I leverage women’s sports and music sponsorships to elevate the brand.
• I activate sponsorships for the FIFA Women’s World Cup, Olympics and Rock in Rio.
• I do consultancy projects for the FIFA Professional Football Division.
• I write a monthly newsletter about sports marketing on my blog.

Results:

✓ Helped to negotiate and activate multi-million dollar sponsorship contracts.
✓ Signed a sustainability-driven partnership with the Brazilian Olympic Committee.
✓ Led a 10-person team at the FIFA World Cup, generating 1.3Bn impressions.
✓ Achieved record sponsorship (58% growth) for the Brazilian FA (CBF).
✓ Launched a top 5 FIFA Women’s World Cup campaign worldwide.