Sports marketing executive with ten years of experience in Strategy, Revenue and Activation.
Helped to build partnerships at a club, federation and sponsor level.
Sports & Entertainment Manager at Neoenergia (Iberdrola Brazil).

Today:

· I lead Sports & Entertainment for Neoenergia (Top 25 companies in Brazil).
· I leverage the potential of women’s sports and music to elevate the brand.
· I create projects for the FIFA Women’s World Cup, Women’s League and Rock in Rio.
· I write about sports marketing, business and entertainment on my blog.
· I teach sports marketing in courses like the FIFA Diploma in Club Management.

Results:

✓ Helped to build sports partnerships worth over USD 100M in value.
✓ Worked with clubs, federations and sponsors (360º).
✓ Led a 10-person team at FIFA World Cup, generating 1.3Bn impressions.
✓ Achieved record sponsorship (58% growth) for the Brazilian FA.
✓ Launched a top 5 FIFA Women’s World Cup campaign worldwide.